"You get approved as a content provider by YouTube first, then you start to get a ($mall) $hare of the CPMs YT is getting on your vids...so far it isn't buying any houses, but the dollars are finally starting to roll in...I think it's best…"
Magazine & eMedia Publishing Professional & Social Network
-
Melissa Gillim
- Female
- Portland, OR
- United States
- Blog Posts
- Discussions (6)
- Groups (7)
- Photos (2)
- Photo Albums
Melissa Gillim's Groups
Melissa Gillim's Discussions
How are you using social media?
Started this discussion. Last reply by Kevin Convertito Feb 6, 2010. 9 Replies 0 Likes
The role of the Publication's website. What is it?
Started this discussion. Last reply by Melissa Gillim Apr 9, 2009. 7 Replies 0 Likes
Melissa Gillim's Page
Latest Activity
Melissa C Gillespie replied to Melissa Gillim's discussion How are you using social media?"At Ocean Home magazine, we have found social media to be huge in terms of creating buzz when our new emags come out. (OH is print and online). At Northshore Magazine (a regional glossy), we are focusing more on multimedia components and/or merging…"
John Lynch replied to Melissa Gillim's discussion Do you publish articles in full, online? in the group City & Regional"Robin,
Why not gate the content, or at least some of it, and capture visitor information? As the old idiom states, "Why buy the cow when you can get the milk for free?"
Collected data = high value data = increased value to advertisers…"
Robin Lenhard replied to Melissa Gillim's discussion Do you publish articles in full, online? in the group City & Regional"We publish a good deal of each issue's new content, in full on our site. The new issue goes live on the site the day the magazine drops to the post office.
When that issue moves to the Archives section, only those same articles are available…"
Melissa Gillim added a discussion to the group City & Regional
Do you publish articles in full, online?
Hi fellow City & Regional associates,My conversation starter is about publishing articles online. Do you publish articles in their entirety on your website? If so, when do you make them available online? My company puts the articles online before the issue hits the newsstands (but right as subscribers are getting their copies).See More
Kevin Convertito replied to Melissa Gillim's discussion How are you using social media?"Facebook (#1) and Myspace (#2) are our biggest traffic generators social-wise for Thrasher and Juxtapoz, tho Twitter is catching up—Twitter broke top 10 referral sites just this month....
Also been devoting time to our YouTube page now that…"
Keith Gregory replied to Melissa Gillim's discussion How are you using social media?"No - I agree- about linkedin - for awhile I did not find a lot of A&D execs there, but that has changed.
Here is the concern I have- and to some degree the cat is out of the bag - why should we as publishers help sites like linkedin by…"
Melissa Gillim replied to Melissa Gillim's discussion How are you using social media?"I see where you are coming from. However, just because your target audience isn't using Facebook, doesn't mean there isn't a social medium that doesn't reach your audience. For example, http://www.exectweets.com/ is a site…"
Keith Gregory replied to Melissa Gillim's discussion How are you using social media?"Here is where I am coming from with regards to social media. I am coming at this from b2b perspective. Our site, AviationWeek.com serves senior executives within the aerospace and defense industry. Average age, 55. Highly secure networks, and…"
Terri Wise replied to Melissa Gillim's discussion How are you using social media?"I've been learning a great deal about Social Media and how it can be a powerful marketing tool...or, at the very least, drive more traffic to your website.
I've been using LinkedIn for a few months now and am just getting started with…"
Melissa Gillim replied to Melissa Gillim's discussion How are you using social media?"Social media is valuable because it's a traffic driver, a community builder, and a (free) marketing platform. Time Inc. said at this weeks Audience Development Show that Facebook was in its top 10 traffic driving sites.
Facebook is the number…"
Keith Gregory replied to Melissa Gillim's discussion How are you using social media?"We're using Twitter and Facebook over at AviationWeek.com
By old school attitudes- do you mean ours or our subscribers/site visitors?
And call me old school, but how is social media valuable?"
Profile Information
- Title
- Audience Development Director
- Company:
- Portland Monthly / Seattle Metropolitan
- Company Website:
- http://www.sagacitymedia.com
- Media Type:
- Publishing
- Media Realm:
- Consumer Media, City & Regional
- Home Region:
- Pacific States
- Past Companies & Brands
- Republic Media/Gannett, Inc.
D Magazine
CBS/Infinity Broadcasting
- I'm Looking For:
- Networking, Business Partners, Inspiration
- Professional Background: (Resume)
- I am the Audience Development Director for SagaCity Media (Portland Monthly, Seattle Metropolitan, Portland Spaces, and Portland and Seattle Bride & Groom). I consider myself to be in the new generation of circulators, employing non-traditional circulation and marketing strategies to develop new audiences.
I am passionate about new media, marketing, communications and strategic personal and corporate branding.
Specialties
• Audience Development
• Magazine circulation and marketing
• Campaign Planning and Execution
• Client Development and Management
• Creative Partnerships
• Project Management
• Building Relationships and Networks
- Personal Interests
- In my personal time I enjoy blogging, dog parks, hiking and reading.
- Education:
- BA in Communication Studies
- Other Web Profile or Personal Web Site
- http://www.dogparkmom.com
- My LinkedIn
- Relationship Status:
- Not Provided
Melissa Gillim's Photos
Comment Wall (1 comment)
- At 12:33pm on April 6, 2009,
Ken Schneider said… - Hi Melissa:
I'm a pro at audience development -- via direct mail, web, etc.
Maybe we should chat.
Ken
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