Magazine & eMedia Publishing Professional & Social Network
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Melissa Gillim
- Female
- Portland, OR
- United States
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- Discussions (6)
- Groups (7)
- Photos (2)
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Melissa Gillim's Groups
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New Media - Webinar, P...
10 members
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Single Copy Sales
14 members
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City & Regional
95 members
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Women in Publishing
150 members
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Social Media Marketing
180 members
Melissa Gillim's Discussions
How are you using social media?
8 Replies
Started this discussion. Last reply by Kevin Convertito Jun 22.
Melissa Gillim's Page
Latest Activity
Robin,
Why not gate the content, or at least some of it, and capture visitor information? As the old idiom states, "Why buy the cow when you can get the milk for free?"
Collected data = high value data = increased value to advertisers and sponso...
We publish a good deal of each issue's new content, in full on our site. The new issue goes live on the site the day the magazine drops to the post office.
When that issue moves to the Archives section, only those same articles are available ther...
Hi fellow City & Regional associates,
My conversation starter is about publishing articles online. Do you publish articles in their entirety on your website? If so, when do you make them available online? My company puts the articles online befor...
Facebook (#1) and Myspace (#2) are our biggest traffic generators social-wise for Thrasher and Juxtapoz, tho Twitter is catching up—Twitter broke top 10 referral sites just this month....
Also been devoting time to our YouTube page now that reven...
No - I agree- about linkedin - for awhile I did not find a lot of A&D execs there, but that has changed.
Here is the concern I have- and to some degree the cat is out of the bag - why should we as publishers help sites like linkedin by encouragin...
I see where you are coming from. However, just because your target audience isn't using Facebook, doesn't mean there isn't a social medium that doesn't reach your audience. For example, http://www.exectweets.com/ is a site dedicated to connecting ...
Here is where I am coming from with regards to social media. I am coming at this from b2b perspective. Our site, AviationWeek.com serves senior executives within the aerospace and defense industry. Average age, 55. Highly secure networks, and comp...
I've been learning a great deal about Social Media and how it can be a powerful marketing tool...or, at the very least, drive more traffic to your website.
I've been using LinkedIn for a few months now and am just getting started with Twitter, Pl...
Social media is valuable because it's a traffic driver, a community builder, and a (free) marketing platform. Time Inc. said at this weeks Audience Development Show that Facebook was in its top 10 traffic driving sites.
Facebook is the number 4 t...
We're using Twitter and Facebook over at AviationWeek.com
By old school attitudes- do you mean ours or our subscribers/site visitors?
And call me old school, but how is social media valuable?
Who is using social media as a signficant part of their marketing efforts? What social media types are you using (Twitter, Facebook, etc)?
Has anyone found it difficult to persuade some of the old school attitudes that social media is valuable?
Profile Information
- Title:
- Audience Development Director
- Company:
- Portland Monthly / Seattle Metropolitan
- Company Website:
- http://www.sagacitymedia.com
- Media Type:
- Publishing
- Media Realm:
- Consumer Media, City & Regional
- Home Region:
- Pacific States
- Past Companies & Brands
- Republic Media/Gannett, Inc.
D Magazine
CBS/Infinity Broadcasting
- I'm Looking For:
- Networking, Business Partners, Inspiration
- Professional Background: (Resume)
- I am the Audience Development Director for SagaCity Media (Portland Monthly, Seattle Metropolitan, Portland Spaces, and Portland and Seattle Bride & Groom). I consider myself to be in the new generation of circulators, employing non-traditional circulation and marketing strategies to develop new audiences.
I am passionate about new media, marketing, communications and strategic personal and corporate branding.
Specialties
• Audience Development
• Magazine circulation and marketing
• Campaign Planning and Execution
• Client Development and Management
• Creative Partnerships
• Project Management
• Building Relationships and Networks
- Personal Interests
- In my personal time I enjoy blogging, dog parks, hiking and reading.
- Education:
- BA in Communication Studies
- Other Web Profile or Personal Web Site
- http://www.dogparkmom.com
- My LinkedIn
- Other Web Profile URL or Personal Web Site
- http://www.twitter.com/magillim
- Relationship Status:
- Not Provided
Melissa Gillim's Photos
Comment Wall (1 comment)
- At 12:33pm on April 6, 2009,
Ken Schneider said… - Hi Melissa:
I'm a pro at audience development -- via direct mail, web, etc.
Maybe we should chat.
Ken
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Groups
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b2b
356 members
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Florida Magazine Assoc...
48 members
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Online Publishing Busi...
285 members
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Women in Publishing
150 members
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Social Media Marketing
180 members
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Advertising Sales
240 members
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Atlanta Publishing
24 members
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Media Entrepreneurs
79 members
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