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Michael Lonier
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- New York, NY
- United States
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Michael Lonier's Discussions
Michael Lonier's Groups
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Publishing Technology
171 members
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Online Publishing Busi...
289 members
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Information Architecture
43 members
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E-Media
361 members
Michael Lonier's Page
Latest Activity
Which is why the big books are cutting rate base, drastically... If it were that simple today...
The question remains, how do marketers get their money back after they buy 'space' or 'clicks' or golf balls and t-shirts...even the LPGA is wonderin...
"Print is a lead-generation tool! Used correctly, print drives leads to your prospect funnel."
Just assuming the sales funnel points to a digital bucket...how else to get a marketer to spend on print?
This today and he is Mr. Reader the Word Man, too. Not magazines exactly, but who is more qualified to speak than he of that? I remember Charles rollerblading around the New Yorker offices pushing manuscripts between staffers in the Gotleib era be...
Aside from the comments that we enjoy magazines, they're 'real,' smell good ("I love the smell of ink in the morning"), tell us things we may not know, entertain, are legible in bright sunlight, are 'interesting,' etc etc, we need some compelling ...
There will always be efficiencies of scale and micr0-process that can improve margin.
The real question is on the top line--will marketers ever again fund print periodicals to the levels that can sustain a publishing staff that is able to build a...
1) Version control. When people start working on stories and layouts, a system keeps track of the latest versions.
2) Copyfitting. Fitting headlines in the layout view of a text-editor beats pica casting.
3) Backup (business continuity). Imagine...
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Profile Information
- Title:
- CIO
- Company:
- The Deal LLC
- Company Website:
- http://www.theDeal.com
- Media Type:
- Publishing, eMedia
- Media Realm:
- Business Media
- Home Region:
- New England
- I'm Looking For:
- Friends, Networking, Business Partners, Jobs, Inspiration
- My LinkedIn
- Relationship Status:
- Married
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Latest Activity
Thanks for the responses.
Can Facebook and Twitter really help our business? Since we are controlled distribution (we are adding subscriptions in 2010) model how can they help us? We really need help in ad revenue (ad pages) and not publicity.
We've survived the great rec...
Our Dallas Tx based luxury lifestyle magazine has survived the "recession" and is celebrating our 1st Year Anniversary. See an issue now!
Groups
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Audience Development
233 members
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Digital Editions
144 members
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Publishing Technology
171 members
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Advertising Sales
241 members
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Online Publishing Busi...
289 members
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Women in Publishing
152 members
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Media Entrepreneurs
80 members
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Marketing
176 members
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Florida Magazine Assoc...
48 members
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b2b
356 members
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