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Mitch Speers
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- United States
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Online Publishing Busi...
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b2b
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I recently interviewed a job candidate who had, in May of 2009, earned a master's degree in Magazine Publishing from Pace University. The candidate was smart, had decent real-world experience, and a real love for the industry. I'd never heard of a...
Wow. To me, this is the very essence of "quixotic". Admirable, maybe even worthy, but also deeply delusional. I hope she succeeds, but I see no hope of it unless she gets on Oprah or serendipitously receives some other extraordinary marketing push...
Keith,
pricing leads can seem like more art than science. If you can deliver qualified leads in aviation, $80 seems low to me, but I don't know your industry. Here's what we look at:
How targeted are the leads? In other words, does the advertiser...
I looked pretty closely at the field last August, but I won't claim these are necessarily "the best". This is a fast-evolving space with lots of vendors. There are some big players with high-end data management capabilities that let you do a LOT o...
Profile Information
- Title:
- COO
- Company:
- Vital Business Media
- Company Website:
- http://vitalbusinessmedia.com
- Media Type:
- eMedia
- Media Realm:
- Business Media
- Home Region:
- New England
- Past Companies & Brands
- Penton, Epopus, Primedia, IndustryClick, Brandwise, Panasonic
- I'm Looking For:
- Networking, Business Partners, Inspiration
- Education:
- MBA Marketing, University of Chicago GSB
- My LinkedIn
- Relationship Status:
- Married
John French talks about the ABM Annual Event and the state of B2B media
Mitch Speers's Blog
Are media academics really that out of touch?
I recently interviewed a job candidate who had, in May of 2009, earned a master's degree in Magazine Publishing from Pace University. The candidate was smart, had decent real-world experience, and a real love for the industry. I'd never heard of a degree program in magazine publishing, so I was curious about how they were teaching eMedia topics.
Imagine my surprise when the candidate told me there were no courses devoted to the online channel. There are apparently courses about "technology", bu… Continue
Imagine my surprise when the candidate told me there were no courses devoted to the online channel. There are apparently courses about "technology", bu… Continue
Posted on November 19, 2009 at 3:53pm —
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