ICT Weekly, A'rca, PC Magazine Arabic and Internet Arabic World.
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Professional Background: (Resume)
EXPERIENCE:
AL-KHALEEJ ARABIC NEWSPAPER Deputy Circulation & Marketing Manager 2005- NOW
Designing & Execution of Corporate Goals for Circulation and Marketing dept. with Quantifiable sales objectives, based on Continuous Comprehensive Review ‘Situation analysis’
• Defining Problems & Opportunities: Challenges that emerge from time to time subject to Market/ Demand/ Competition/ Economical/ Political/ Social trends & Changes
• Figuring out: Strengths and Weaknesses, Core Competencies, Marketing capabilities, Required Product development based on:
o Category and titles sales trends ○ Consumer behavior trends
o Pricing Trends ○ Add sales Value ‘Cost & Impact on sales levels’
• Defining Marketing objectives i.e.’ what type of behavior is required/expected from the target market.
• Defining Prime & Secondary Markets, Designated Market Area down each market.
• Providing with Overall plan Strategy to create the desired perception to the co. titles ‘Brand Positioning’, and statement detailing how an individual marketing objective will be achieved in cooperation with Editorial, Advertising, and Finance Depts.
• Budgeting for all Circulation & Sales. Depts. Activities and providing with clear P/L statement ‘Monthly/ quarterly/ yearly’ projections.
• Responsible for developing and maintaining long-term business relationships with key international clients in the localization Market.
• Extensive follow up in between of ‘Production, Shipping Agents, suppliers Agencies … etc’
• Supervising/ reviewing Monthly Deliveries to all agents ‘Land/ Air Freight’, and cost analysis
• Evaluation: Determining the level of success of the Agents overall Performance, Re-negotiating existing terms and conditions including commission %, and sales support facilities.
• Respond to and follow up sales enquiries using appropriate methods within the appropriate time limit.
• Preparation of sales offers, updating client databases, Responsible for gaining new business.
• Developing a network of potential clients and creating business partnerships.
Personal Interests
Reading, Gym, Swimming and watching movies.
Education:
• Bachelors at Business Commerce, Major of Administration, Grade “Good B+”; Ein Shams University, Cairo, Egypt. Grade “Excellent A” in the graduation Project.
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Best wishes
Peter Hobday
hobday@subscriptionsstrategy.co.uk