Monica Shaw's Page

Title

Freelance Writer

Company:

B2Bwrite

Company Website:

http://www.b2bwrite.com

Media Type:

Publishing, eMedia, Service Provider

Media Realm:

Business Media, Associations, Creative Agency

Home Region:

South

Past Companies & Brands

Miller Freeman
Paperloop
RISI

I'm Looking For:

Friends, Networking, Jobs, Inspiration

Professional Background: (Resume)

Monica L. Shaw
E-mail: mshaw88@bellsouth.net; Website: www.b2bwrite.com


EXPERIENCE
07/07 –Present Independent Consultant, Atlanta, Ga.
Freelance Writing
• Write abstracts, articles, and case studies for various public relations firms on behalf of companies such as Infor, Georgia-Pacific, ServiceKey, and Blancco for placement in technical, industrial, and financial publications, including Consumer Goods Technology, Recycling Today, Storage & Destruction Business Magazine, Vertical Systems Reseller, Food Manufacturing, Industrial Equipment News, Inbound Logistics, CustomerThink.com, and Banking NY.
• Write and post Wikipedia entries for technology clients.
• Write website, direct mail, and marketing brochure copy for Unisource.
• Create white papers for technology vendors.
• Analyze business trends and write copy for Georgia-Pacific’s corporate newsletters.
• Write press releases and speaker placement pitches for information technology and
e-mail and Internet security products.

Public Relations
• Manage public relations activities for an information technology service management company, including news stream, media relations, and budgeting activities.
• Create media opportunities, including article placement, briefings for client experts, and client participation in Q&A and podcast forums.
• Analyze market trends to determine effective pitches and article content, working closely with client marketing and sales directors.
• Place articles and other information in trade media, including SC Magazine, Baseline, Security Management, DarkReading.com, Washington Internet Daily, and SearchSecurity.com, as well as mainstream media like USA Today and WashingtonPost.com.
• Develop and manage relationships with security technology analysts at Forrester, Frost & Sullivan, and IDC to create briefing and study participation opportunities for e-mail and Internet security vendors.


09/96 – 07/07 RISI (also Paperloop Inc./Miller Freeman Publications), Atlanta, Ga.
Editor, Pulp & Paper magazine (06/01 – 07/07)
• Directed all aspects of magazine editorial and production for a publication that covers business trends and technologies for companies like International Paper, Georgia-Pacific, and Weyerhaeuser. Duties included editorial assignments; media calendar and editorial topic development; work with freelancers; and interfacing with key advertisers.
• Worked directly with magazine sales staff to identify new advertising clients and created print and web-based marketing materials for the company and individual products.
• Worked with various groups within the company to launch and refine a website for the industry, functioning as a primary editorial lead in deploying information on the website.
• Participated regularly in promoting the magazine at industry trade show events.
• Oversaw magazine staff, including senior editors, production editors, and art director.
• Wrote for Tissue World magazine, a publication focused on the tissue and towel industry.
• Participated editorially in special reports/publications, including special magazine supplements with focused coverage.
• Continued Pulp & Paper feature writing duties, supplying the majority of cover articles.
• Organized and supplied content for a weekly technology e-newsletter.
• Served as Editor of the Paper Summit Show Daily as part of a major industry conference.

Technical Editor, Executive Editor, Pulp & Paper magazine (01/99 - 05/01)
• Developed, wrote, and edited technical application articles.
• Organized online content into technology centers for reader ease and advertising appeal.

Associate Editor, Pulp & Paper magazine (09/96 – 12/98)
• Wrote, edited, and solicited technical articles, surveys, and reports for magazine.
• Served as Coordinating Editor for Paper Equipment News, a quarterly product tabloid.

Personal Interests

American Belgian Malinois Club Rescue Coordinator
Dog sports, agility
Reading

Education:

BS Computer Science, MA English, University of Alabama in Hunstville

Other Web Profile or Personal Web Site

http://www.b2bwrite.com

Relationship Status:

Not Provided