Ned Bardic's Page

Title:

Vice President - Publishing Director Interiors Media Group

Company:

Vance Publishing

Company Website:

http://www.vancepublishing.com

Media Type:

Publishing, eMedia

Media Realm:

Consumer Media, Business Media, Associations

Home Region:

Mid West

Past Companies & Brands

BNP Media, Ascend Media, Stagnito Communications, Medical World Communications, FIske Enterprises, Kevin Berg & Associates

I'm Looking For:

Friends, Networking, Business Partners, Inspiration

Professional Background: (Resume)

Ned Bardic
22 Victoria Lane Lincolnshire, Illinois 60069
(847) 374-1347
naser1222@yahoo.com

Senior Media Executive – BUSINESS DEVELOPMENT

Senior Vice President, Vice President Sales & Marketing, Vice President Digital Media,
Senior Group Publisher, Custom Media Director, Vice President Business Development,
Vice President Client Services, National Sales Director

Accomplished senior sales and marketing professional with a proven record of aggressive revenue growth, successful P&L management and ability to deliver measureable results for more than 15 years. Exceptional communicator with a consultative sales and management style, strong integrated marketing skills and exceptional problem-solving abilities. Documented success selling to top executives and multiple decision makers in large complex accounts.

Industries served: Consumer packaged goods, business-to-business, online media sales and content development, healthcare, insurance, advertising and special event marketing.

MANAGEMENT EXPERTISE________________________________________
Key Account Development & Management / Digital Media Sales Management
Sales Training & Team Leadership / Strategic Business Planning
Brand Development Strategies / P&L Management / Contract & Price Negotiations
Budgeting & Expense Control / New Product Development & Launches


EMPLOYMENT HISTORY
________________________________________
BNP Media, Troy, Michigan
Food, Beverage and Packaging Division, Deerfield, Illinois September 2007 – April 2008
Senior Group Publisher

(Stagnito Communications/Ascend Media was acquired by BNP Media in September 2007.) Transitioned from supervising a $7.8 million media portfolio to operating a $14 million group that included eight media brands. Headed the custom media business which subsequently experienced double-digit growth.

BNP Media Highlights:

 Reorganized all magazine properties into totally integrated media platforms with enewsletters, custom websites and special events capabilities.
 Operated and supervised an $11 million cross-sales platform sales business.
 Directed the custom media business into a multi-million-dollar profit center.
 Personally sold and supervised the division’s largest and most profitable accounts.
 Successfully led a team of 40 people with eight direct reports.
Ascend Media, Kansas City, Kansas
Food & Beverage Group, Deerfield, Illinois March 2005 – August 2007
Senior Vice President

(Stagnito Communications was sold to Ascend Media in 2005.) Managed two magazines at the outset of the sale, then took over management of Snack Food & Wholesale Bakery and sales and operational responsibilities for the fast-growing custom media business.

Ascend Media Highlights:

 The National Provisioner grew from a $2.8 million to $3.9 million integrated media brand.
 Meat & Deli Retailer grew from a $600,000 magazine to a $1.2 million integrated media brand.
 SFWBakery grew from a $1.2 million magazine to a $1.5 million media brand.
 Grew custom media sales from $840,000 to $2.4 million.
 Involved in strategic direction of the division.


Medical World Communications, Monroe Township, New Jersey
Stagnito Communications division, Deerfield, Illinois December 1998 – February 2005
Senior Vice President

Began as Senior Sales Manager for The National Provisioner and successfully grew territory by 400 percent. Launched numerous stand-alone magazine brands and was consistently the division’s largest profit contributor with an average annual profit return of 32 percent.

Stagnito Communications – Medical World Highlights:

 Customer relationship director for the division’s top accounts.
 Named Senior Vice President responsible for the company’s most profitable business group.
 Recognized as Sales Person of The Year on numerous occasions.
 Designed and operated Stagnito’s online and new media business.
 Launched dozens of media properties with average profit margins of 40%.
 Successfully led sales team to consistent double-digit annual growth.

Fiske Enterprises, Chicago, Illinois May 1996 – December 1998
Vice President Sales

Successfully launched and supervised five uniquely positioned custom brands including Seasonings (Illinois Restaurant Association), Casual Doctor (in conjunction with the American Medical Association) and a number of custom magazines for the City of Chicago – Mayor’s Office of Special Events.


Kevin Berg & Associates, Chicago, Illinois February 1994 – May 1996
National Special Events Director

Successfully launched and directed regional special events for RJ Reynolds – Camel brand. Managed a team of 16 marketing people with the goal of building trail and preference of Camel-branded products.


JSY Productions, Chicago, Illinois May 1992 – February 1994
Founder - Entrepreneur

Successfully launched and managed a promotional marketing company focused on the hospitality business.

References
________________________________________
References provided upon request

Personal Interests

my family, golf, fishing, fine dining, travel

Other Web Profile or Personal Web Site

http://www.linkedin.com/myprofile?trk=hb_side_pro

Relationship Status:

Married