Magazine & eMedia Publishing Professional & Social Network
Nicole Hutzul's Page
Profile Information
- Title:
- Director of Business Development
- Company:
- WebVisible
- Company Website:
- http://www.webvisible.com
- Media Type:
- eMedia
- Media Realm:
- Consumer Media, Business Media, Associations, City & Regional
- Home Region:
- Other International
- I'm Looking For:
- Networking, Business Partners, Jobs, Inspiration
- Professional Background: (Resume)
- NICOLE R. HUTZUL
20 Avenida Merida San Clemente, CA 92673 | 949.366.3468 | nhutzul@gmail.com
DYNAMIC AND INNOVATIVE BUSINESS DEVELOPMENT PROFESSIONAL
Digital Media | Channel Development | Media Sales | Strategy & Business Development
Talented, results-oriented Business Development Professional with a proven track-record of prospecting and creating large scale strategic partnerships to drive new revenue opportunities. Demonstrated expertise in channel development and relationship building. Success driving growth in vertical markets through thought leadership and communication, interfacing with management, and key stakeholders.
— Search Engine Marketing — Google GAP & Sales Certified
— Print Media Sales Management — Contract Negotiations
— Interactive Media Sales Management — Strategic Partnerships
— Personnel Recruitment, Management & Training — Partnership Development
PROFESSIONAL EXPERIENCE
Business Development Manager – WebVisible, Irvine, CA Jul 07 – Present
Build new revenue channels and sources, primarily through large scale strategic partnerships with companies in the traditional media and online media spaces, including, but not limited to broadcast media, newspapers, yellow pages, directories and online aggregators. Identify, develop and maintain relationships with strategic reseller decision makers.
— Strategic partnership development and business development culminating in complex contract negotiations.
— Value and solution selling, including relationship building in the local online media space.
Select Achievements:
Established a new reseller channel in the Free Classifieds space adding 3 large scale partners with over 1000 sales reps trained to offer and sell WebVisible local search products in small and mid markets nationwide.
Director of Sales & Marketing – Preemie Communications, Virtual Office Oct 04 – Jul 07
Defined objectives and composed strategic marketing & sales plan to meet revenue goals for nationally distributed print media publication, Preemie Magazine and online community, PreemieMagazine.com.
— Co-founded organization, defined business strategy and secured outside investment.
— Managed sales team for both print and online media.
— Developed and drove strategic large scale agency relationship and sold national accounts.
— Executed marketing strategies and strategic partnership relationships with agencies and organizations ranging from the March of Dimes, Prolacta, PSAHealthcare and other organization and companies that support the preemie community.
Select Achievements:
Built relevant advertiser base 1200% over a two year period.
Orchestrated the commission of a special edition of Preemie Magazine to a blue chip pharmaceutical company adding an additional 50% growth in annual revenue for the year.
Channel Development Manager – Local.com (Interchange), Irvine CA Feb 03 – Dec 05
Executed customer facing channel management with newly deployed local search products for the pioneer company in the local search space. Worked closely with business development to support and grow channel sales. Developed, researched and wrote white papers for Product Development to internally sell research and development initiatives for the team.
— Managed the data team that worked closely with engineering to develop the local search products with customer needs in mind.
— Communicated with Beta clients on the first iteration of the local search platform to collect needs assessments to share cross company with key stakeholders including product development, engineering, operations and business development.
— Tracked and communicated results to executive stakeholders, identifying new opportunities for programs, sales tools, required collateral and new partnerships.
Select Achievements:
Coordinated the efforts to build the prototype of what is now the LocalConnect product, working with vendor, engineering and product development teams to meet company growth and expansion objectives.
Tripled the adoption of the original LocalConnect product across the beta customer through the partner development and channel management.
Sales Manager – HostingTech Magazine, Costa Mesa, CA Mar 01 – Jan 03
Managed and sold Print and Online Advertising for a Technical Trade Publication. Responsible for managing account executives, sales goals and projections, marketing, barter/partnership relationships and circulation development. Served and tracked online advertising for Website.
— Worked with web development on the execution and launch of the newsletter product.
— Executed tradeshow , partnership marketing programs and promotional campaigns.
Select Achievements:
Grew online and print ad sales 500%.
Sales Manager - Digitrends. Laguna Niguel, CA Mar 00 – Jan 01
Print and Online Sales Manager for the now defunct e-Biz Solutions Magazine. Targeted and sold advertising for Interactive Media Trade Publication, as well as online newsletter and website.
— Sold On-line, print and e-newsletter into the interactive media space.
— Lead generation for tradeshow events within interactive media industry.
Staffing Supervisor – Thomas Staffing Irvine, CA Jul 98– Dec 99
Staffing Supervisor responsible for recruiting and placing individuals in temporary and permanent positions. Clients included technical and telecom companies; Sprint PCS, and Taco Bell Corporate.
EDUCATION
Bachelor of Arts: Liberal Studies – San Diego State University, San Diego, California
- Relationship Status:
- Married
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