PJ Gach's Page

Title:

Interim Senior Editor

Company:

Sheckys.com

Company Website:

http://sheckys.com

Media Type:

eMedia

Media Realm:

Consumer Media

Home Region:

Mid Atlantic

Past Companies & Brands

Crazy for Cody: An Unauthorized Biography by PJ Gach – Penguin Books pub'd June 2009
Edge Publications
Lemondrop.com (AOL's newest site), New York Post, Metro.Pop, RollingStone.com, Ingenue, People.com, Tiger Beat, Teen Beat, Bop, Drill

I'm Looking For:

Friends, Networking, Business Partners, Jobs

Professional Background: (Resume)

Please note- this is a truncated resume...
Professional Experience
Book
Crazy for Cody: An Unauthorized Biography by PJ Gach (Penguin Putnam USA)
Publication Date 6/25/09
YA biography of teen star Cody Linley
Sheckys.com –New York, NY
Interim Senior Editor, April 2009 – July 2009
• Brought in to oversee re-launch of the site
• Created identity, tone, voice of the site
• Wrote Style Guide and V.O. D Protocol Guides for the site
• Increased brand awareness with public relations firms and companies
• Brought in 1800 public relation firms and company contacts to site
• Oversaw editorial direction for the main channel and the New York City Nightlife channel
• Wrote daily content (short and long form) for the Main site as well as articles for the New York City Nightlife Channel -Content included covering women’s fashion, beauty, home décor, pets and lifestyle articles
• De facto Market Editor- selected items for editorial content from showrooms and pr firms
• Styled items for editorial shoots
• Liaison between public relations firms and companies and the site
• Represented site at industry events
• Hired and managed staff, freelance writers and interns
• Liaison between the sales and marketing departments regarding sales and marketing initiatives
• Proofread, copy-edited and top edited all editorial and marketing content
• V.O.D. talent, interviewed designers and industry experts for the site
EDGE Publications – Boston, MA (telecommuted)
Contributing Style Writer and Columnist April 2005 - present
• Worked remotely from home office in New York City
• Liaison between site and public relations firms and companies
• Increased brand awareness with public relations firms and companies
• Wrote daily/weekly content (short and long form) for national as well as regional sites -Content included covering men and women’s fashion, beauty, grooming, home décor, pets and lifestyle articles
• De facto Market Editor- selected items for editorial content
• Represented site at industry events
• Covered entertainment for entertainment channel. Including celebrity interviews and event coverage
• Represented site at industry events
• Fact-checked, proofread, top and copy-edited own work
• Covered New York Fashion Week
• Styled and shot items for editorial shoots
• Responsible for working independently on own original research and filing deadlines
• Pitched various feature ideas to assigned producer on a continuous basis
• Created “Hot List” columns covering men’s fashion, women’s fashion, beauty and grooming
Hamptons.com – Southampton, NY (telecommuted)
Contributing Style Writer October 2006 – October 2007
• Worked remotely from home office in New York City
• Liaison between site and public relations firms and companies
• Increased brand awareness with public relations firms and companies
• Conceived, created and wrote fashion and accessory articles, including trend round-ups
• Selected items for editorial content from showrooms and companies
• Styled and shot editorial photo shoots
New York Press – New York, NY
Holiday Gift Guide Editor
• Brought in to create and oversee the Holiday Gift Guides
• Liaison between newspaper and public relations firms and companies
• Assigned, supervised, top-edited and fact-checked freelancer and staff writers contributions
• Coordinated editorial photo shoot concept with the photographer
• Styled models for the shoot


New York Post – New York, NY
Freelance Writer October 2001 – August 2006
• Wrote features for the lifestyle, home and entertainment departments
• Op Eds

Other Web Profile or Personal Web Site

http://sites.google.com/site/pjgachonlineportfolio/

My LinkedIn

Relationship Status:

Not Provided