Magazine & eMedia Publishing Professional & Social Network
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Patricia McGuinness
- Female
- Berwyn, IL
- United States
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- Groups (3)
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Patricia McGuinness's Groups
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Online Publishing Busi...
284 members
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Women in Publishing
148 members
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Audience Development
231 members
Patricia McGuinness's Page
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What are you doing to turn your print brand into an online media company?
An online resource for publishing professionals.
Profile Information
- Title:
- Principal
- Company:
- Shoestring Business Marketing
- Company Website:
- http://www.shoestringbusinessmarketing.com
- Media Type:
- Service Provider
- Media Realm:
- Business Media, Associations, City & Regional
- Home Region:
- Mid West
- Past Companies & Brands
- In-Store Marketing Institute, Skokie, IL
- I'm Looking For:
- Networking, Jobs, Inspiration
- Professional Background: (Resume)
- Audience Development professional with over 10 years experience in database management, marketing, and lead generation for business-to-business media companies. Ability to identify and capitalize on revenue, profit and growth opportunities through the use of emerging social media tools and web analytics. Strong general and P&L management experience.
Strengths:
Strategy – Developed company-wide web strategy designed to delineate strengths and weaknesses of current online product offerings and offer recommendations for site by site redesign to optimize lead generation and revenue opportunities.
Collaboration – Led inter-departmental website re-design committee for P-O-P Design website (www.popdesign.com) from static pageholder site (identical to current www.shoppermarketingmag.com)
Implementation – Executed strategic re-design of above-mentioned site within 60 day timeframe.
- Education:
- BA., English - Dominican University
- My LinkedIn
- Relationship Status:
- Not Provided
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Groups
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START
76 members
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Atlanta Publishing
24 members
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Media Entrepreneurs
79 members
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Magazine Event Strategies
83 members
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Online Publishing Busi...
284 members
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Social Media Marketing
178 members
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E-Media
361 members
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Cheap Air Tickets Book...
1 member
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