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Paul Black
- Male
- West Chicago, IL
- United States
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Paul Black's Discussions
Time to invest in your media product?
3 Replies
Started this discussion. Last reply by Paul Black May 7.
Paul Black's Page
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Yes, we redesigned our website front and back end along with the print redesign. Thanks for the comments.
Congratulations...no guts, no glory. What a refreshing post. You are truly the needle in the haystack and I applaude your decisions.
I would add that the investment you made in print is just one part of the solution. Focus and measured investment...
I like the contrarian nature of what you have done with the publication. Expanding during a time of contraction if all other components hold together should place you in a much better position in the market when the turnaround comes. Let’s all hop...
Instead of cutting back on quality I believe now is the time to invest in product development (print and web) and capture more of your advertising market away from competitors who are cutting every corner they have.
Here is an example of what we ...
How are you using social media to drive website traffic?
Bob,
We share our list all the time with large advertisers and it has not hurt us one bit.
If your subscribers have not allowed 3rd party contact then there could be legal issues in sharing their information with vendors. We have a disclaimer on...
Just sell it as a package deal and distribute billing weighted between all components of the marketing "package". This way each element has a perceived value > 0.
Love the Daily Finds. Top bar navigation could be a bit "prettier" but I guess you have a case to keep it "Simple" :)
Congrats
Profile Information
- Title:
- Sales & Marketing Manager
- Company:
- Ball Publishing
- Company Website:
- http://www.ballpublishing.com
- Media Type:
- Publishing, eMedia
- Media Realm:
- Business Media
- Home Region:
- Mid West
- I'm Looking For:
- Friends, Networking, Inspiration
- Professional Background: (Resume)
- 5 years with Ball Publishing - Greenhouse and Retail Garden Center b2b magazines.
3 years with ADUSA - Self service software sales to grocery industry.
Previously with: Entertainment Publications as territory manager, Knowledge Alliance as technical training sales executive.
Also have managed a small business for several years.
- Education:
- B.S. University of Illinois at U-C
- Relationship Status:
- Married
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Can you visit our website, www.parishpublishing.org. We gave 45 years of stewardship content that we would like to repurpose and monetize by syndicating it to others. We have about 1000 articles, all digitized, of 250-300 words each and about 1000...
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