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Paul Daniel
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Utilizing USG contests to drive web traffic
3 Replies
Started this discussion. Last reply by Paul Daniel Aug 25.
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Thanks Kevin, I appreciate your comments.
Paul- my wife is actually a big - no HUGE fan of Reminisce.
Over at AviationWeek.com, we have had a photo contest going for quite a while. Used to be a huge issue that had a ton of print ads, less so now.
I agree with trying to sell sponsorship ...
sell corporate sponsorship of the contest, put whatever monies you get back into it and think of it all as a great branding/marketing experience, not necessarily a big money maker...
I have a magazine which has a USG photo contest that received 10,000 entries last year. While it engaged the visitors, it didn't generate significant sub revenue. Any input from people out there who have executed several of these would be apprecia...
Hi Kristi: First off, it would depend on the magazine and if you are audited by ABC or BPA. They each have specific guidelines on what you need to do to have them count toward your total circulation. Then, find a contact at the group/club/organiza...
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Profile Information
- Title:
- Marketing Manager, Partnerships/Home & Garden Digital
- Company:
- Reiman Media Group
- Company Website:
- http://www.reimanpubs.com
- Media Type:
- Publishing, eMedia
- Media Realm:
- Consumer Media
- Home Region:
- Mid West
- Past Companies & Brands
- Kalmbach Publishing, Astronomy, American Snowmobiler, FineScale Modeler and Scale Auto magazines.
- I'm Looking For:
- Networking
- Professional Background: (Resume)
- 3 years in publishing, 7 years of retail, 3 years of healthcare, 6 years of events and sponsorships.
- Personal Interests
- Flying radio controlled airplanes, golf, model railroading, running.
- Education:
- BA-Mass Communications, UW-Milwaukee
- Relationship Status:
- Not Provided
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