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I will pay up to $1000 to the contact who directly helps me secure a full-time job w/benefits that I accept. Consider it a finder's fee and tangible way of saying "thanks!". I would also be grateful for assistance in securing informational interviews and further expanding my network.
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Reginald Jordan
- Male
- Saint Louis, MO
- United States
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Reginald Jordan's Groups
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Growth Strategies
145 members
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Marketing
174 members
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Audience Development
231 members
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Advertising Sales
239 members
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E-Media
360 members
Reginald Jordan's Page
Profile Information
- Title:
- Consultant/Contractor, previously Audience Development & Classified Advertising Manager
- Media Type:
- Publishing, eMedia
- Media Realm:
- Business Media, Associations
- Home Region:
- Mid West
- Past Companies & Brands
- A seasoned audience development pro and former BPA circulation auditor with 10+ years of publishing experience (5 have been with B2B, controlled magazines) -- from start-ups to established publications. Extensive knowledge of BPA/ABC and postal regulations, circulation database fulfillment systems, Web analytics tools, digital editions, and critical business operations management – including budgets, revenue growth, cost cutting, marketing, circulation statement and audit preparations, vendor relations, partnership building, list acquisition, and staff training.
Recommendations:
“Reggie is a dedicated, goal-oriented professional with strong decision making skills. He made a very positive impact on our journal through his analytical skills, BPA circulation experience, telemarketing efforts, and implementation of classified advertising. -- Dennis Cada, PharmD, FASHP, FASCP, Editor-in-Chief of Hospital Pharmacy” February 27, 2009
-- Dennis Cada, Executive Editor, Wolters Kluwer Health, managed Reginald at Wolters Kluwer Health
“Reggie is an extremely thorough and dedicated professional, with strong analytical skills. He can be very creative in his approach to solving problems, and works diligently until a job is finished.” January 12, 2009
-- Cathy Reilly, Vice President and Publisher, Wolters Kluwer Health, managed Reginald indirectly at Wolters Kluwer Health
“Reginald helped Schofield Media grow in value by double digits while also adding to the company's credibility in the marketplace. Reginald was very effective in managing budgets and matched spending with the company's goals.” August 18, 2009
-- John Salmon, former CFO & COO , Schofield Media, managed Reginald at Schofield Media/Ideal Media
“While at Schofield Media, Reggie brought in a circulation management software program that was badly needed to manage the mailing lists of their several magazines. At the same time, he was charged with the task of converting the readers of those same magazines from "controlled circulation" to "qualified" for Periodicals Class (USPS) purposes. After the conversion was complete, the publisher would save a considerable amount of postage to mail his magazines. He also hired and worked daily with a telemarketing firm to qualify the addressees. He had a tremendous amount of pressure on him, to handle these two major undertakings at the same time. Most circulation directors would only tackle one of these projects at a time. Reggie handled them both with style, a great deal of professionalism and portrayed a solid understanding of the process to get to the end result quickly, on time and on budget. Being the salesman for the company that printed his magazines, I worked with Reggie on a regular basis on circulation issues and found him extremely loyal and highly professional in every contact we had. If I were to start a magazine publishing company, Reggie would be the first person I'd hire. His knowledge of circulation, BPA auditing and the magazine business in general would be invaluable to the success of my company.” May 26, 2009
-- Lane Epstein, Senior Sales Representative, RR Donnelley, was with another company when working with Reginald at Schofield Media/Ideal Media
TECHNICAL/SOFTWARE PROFICIENCY
• Microsoft Office/Windows XP
• Google Analytics (for measuring Web traffic)
• Advantage (in-house) circulation fulfillment system
• Web Query (Hallmark Data System) circulation fulfillment system
• QuickFill (in-house) circulation fulfillment system
• WhatCounts and CheetahMail (for conducting and analyzing e-mail blasts)
• Completed Introductory and Intermediate HTML continuing education courses
• Visual Studio (for submitting and tracking internal IT requests)
- I'm Looking For:
- Friends, Networking, Business Partners, Jobs, Inspiration
- Professional Background: (Resume)
- Audience Development & Advertising Manager, Hospital Pharmacy – WOLTERS KLUWER HEALTH, St. Louis, MO
*Managed this respected journal whose BPA-audited circulation, which is controlled and print, is 34,000.
•Prepared BPA semi-annual circulation statements and organized materials for annual audit.
•As a result of a successful telemarketing effort that completed on time and on budget, combined with increased online subscriptions, 1-year names increased to 82% of TQ, 3-year names decreased to 4%, Personal Direct Requests increased to 65%, and all “Other Sources” names were 1-year.
•Classified advertising was a new initiative, and I met or exceeded the revenue goal for each issue.
•Began initiative to replace some print circulation with digital circulation in order to achieve significant print and postal cost reductions. Projected annual savings equal $10,000s by end of first year.
•At no cost, grew base of e-mail blast addresses from 8,000 to 14,000+ via file consolidation. Managed the blasts and analyzed the results using WhatCounts.
•Recommended and approved Web site enhancements and monitored traffic with Google Analytics.
•Handled vendor relations and negotiations, like securing telemarketing cost savings.
•Marketing initiatives increased visibility of HPJ and resulted in increased Web traffic.
•Trained colleagues and sales team in comprehending BPA statement and in using it as a sales tool.
•Completed analyses of competitors’ circulation data, audit status, and PERQ/HCI readership scores.
Circulation Director – SCHOFIELD MEDIA/IDEAL MEDIA, Chicago, IL
*Helped direct explosive growth (from $4 million to $80 million monetary value) of media group's operations for 15 USA-based B2B magazines whose circulation, which is primarily controlled and print, ranges from 7000 to 75,000+. Promoted from Circulation & Marketing Manager to Circulation Director for all publications.
•Was solely responsible for managing circulation and marketing departments -- from conception to a robust and modern operation. Eventually got an assistant that I trained and supervised.
•Helped develop vision, strategy, and execution of domestic business operations and company expanded from 3 domestic magazines in 1 division to 15 magazines across 4 divisions. Involved in due diligence stage of Schofield Media’s acquisition of former VNU properties that comprise Ideal Media.
•Utilized strong knowledge of BPA and USPS rules and regulations, achieving BPA membership status for 8 publications. Prepared their circulation statements and organized for annual audits.
•Saved $100,000s by meeting USPS obligations to convert to Periodical Class mailing.
•Derived $160,000+ in revenue via list rentals and $10,000s via content-licensing agreements.
•Provided comprehensive analyses of competitors’ BPA/ABC membership status and circulation data.
•Implemented use of QuickFill fulfillment system.
•Liaison to post office and vendors.
•Based on my recommendations, magazines' Web sites were redesigned for more functionality and greater content.
Circulation Fulfillment Specialist – AMERICAN MEDICAL ASSOCIATION, Chicago, IL
*Performed circulation functions for 11 publications whose membership-driven circulation ranged from 10,000 to 330,000+.
•Developed BPA circulation statements for JAMA and American Medical News.
•Prepared for their circulation audits. Identified need for, formulated, and maintained pre-audit spreadsheets; thus reducing audit completion times and saving $1,000s per title.
•Instructed colleagues on use of circulation statements.
•Utilized Advantage to administer cash processing and collections.
•Key liaison to vendors.
Circulation Auditor – BPA WORLDWIDE, Chicago, IL
- Personal Interests
- Spending time with family and friends, reading, writing, traveling, movies, news and sports (esp. the St. Louis Blues, Cardinals, and Rams) and political junkie, drawing, XBox360.
- Education:
- Bachelor of Arts, Political Science/Pre-Law; Communication minor; Millikin University; Decatur, IL; cum laude graduate; James Millikin Honors (JMS) Scholarship Program
- Relationship Status:
- Single
Will pay up to $1000 to the contact who directly helps me secure a FT job w/benefits that I accept, and another recommendation
I will pay up to $1000 to the contact who directly helps me secure a full-time job w/benefits that I accept. (If multiple people are directly involved, then the $$ will be split.) Consider it a finder's fee and tangible way of saying "thanks!".
I would also be grateful for assistance in securing informational interviews and further expanding my network. For example, I will pay $50 to anyone who can pull some strings and get me an in-person informational interview with an HR contact within the Cardinals (esp. Gameday Magazine), Blues, or Rams organizations and/or with St. Louis Sports Magazine. $100 for a formal job interview. If the interview(s) directly lead to a FT job offer w/benefits that I accept, then that $$ will go towards the up to $1000 I will pay for that help.
My preference is to remain in St. Louis, but I would consider another relocation for the right opportunity.
Additional recommendation (visible on my LinkedIn.com profile):
“Reggie has been an excellent service provider for Disabled Athlete Sports Association. He is one of those people you know you can count on to get any job done quickly, professionally, and accurately. What I like most about him is his initiative....he doesn't have to sit around and wait for instruction. We are so happy to have him a part of our team!” June 9, 2009
Top Qualities: Great Results, Personable, High Integrity
-- Ashley Weiss, Director of Development, Disabled Athlete Sports Association (DASA), hired Reginald as a Writer/Editor in 2008 and works directly with him in his Consultant/Contract/ Philanthropic capacities
I would also be grateful for assistance in securing informational interviews and further expanding my network. For example, I will pay $50 to anyone who can pull some strings and get me an in-person informational interview with an HR contact within the Cardinals (esp. Gameday Magazine), Blues, or Rams organizations and/or with St. Louis Sports Magazine. $100 for a formal job interview. If the interview(s) directly lead to a FT job offer w/benefits that I accept, then that $$ will go towards the up to $1000 I will pay for that help.
My preference is to remain in St. Louis, but I would consider another relocation for the right opportunity.
Additional recommendation (visible on my LinkedIn.com profile):
“Reggie has been an excellent service provider for Disabled Athlete Sports Association. He is one of those people you know you can count on to get any job done quickly, professionally, and accurately. What I like most about him is his initiative....he doesn't have to sit around and wait for instruction. We are so happy to have him a part of our team!” June 9, 2009
Top Qualities: Great Results, Personable, High Integrity
-- Ashley Weiss, Director of Development, Disabled Athlete Sports Association (DASA), hired Reginald as a Writer/Editor in 2008 and works directly with him in his Consultant/Contract/ Philanthropic capacities
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