Sarah Worsham's Page

Title:

Internet Business Consultant

Company:

Sazbean Consulting

Company Website:

http://sazbeanconsulting.com

Media Type:

eMedia

Media Realm:

Business Media

Home Region:

Mid West

Past Companies & Brands

BNP Media

I'm Looking For:

Networking, Business Partners, Jobs

Professional Background: (Resume)

I am passionate about helping businesses (B2B & B2C) use the web effectively. As Online Business Development Manager at a $120 million Business to Business (B2B) media company, I planed, managed, and implemented all strategic initiatives for Internet revenue. After instituting corporate website design standards with usability and search engine optimization (SEO) best practices, traffic increased by 90% on the flagship publication website within 10 weeks. Corporate online profit increased by 435% and online revenue by 47% (YTD) from the previous year through the creation of new online products, implementation of website usability, training of the sales force, and development of online business opportunities. With over ten years of experience in the Internet/New Media industry, I provide a unique combination of experience in technology, management, innovation, customer relations, business development, and strategic planning.

Specialties: Internet Strategy, Business Development, Strategic Planning, Internet Marketing, eBusiness, eCommerce, Internet Consulting, Internet Advertising, Website Usability, Web Analytics, Statistics, Project Management, Search Engine Optimization (SEO), Software Architecture, Product Management, Programming, Web Systems Infrastructure, Web Development, Web Design, Content Creation, Sales Training, Customer Relations, Quality Assurance, Technical Writing

CEO & Co-Founder
Sazbean Consulting, Subsidiary of Dynalink, LLC
September 2008 – Present

I am passionate about helping businesses use the web effectively. My experience in Internet analysis and strategy, website design, coding, project management, eCommerce, analytics (statistics), advertising, search engine optimization (SEO), website usability, hosting, content, graphics, and infrastructure provides me with the expertise to help companies reach their business goals.

Published at:
• Practical Ecommerce - Credit Card Theft: Steps to Protect You and Your Customers - http://www.practicalecommerce.com/articles/876-Credit-Card-Theft-St...
• Sazbean.com
• Portions of portfolio.bnpmedia.com

Owner
Dynalink, LLC.
August 1998 – Present (10 years 6 months)

Internet & network consulting

Online Business Development Manager
BNP Media
May 2008 – August 2008 ( 4 months)

• Through planning of strategic initiatives to increase Internet revenue and create new business opportunities, I created new online products, designed custom advertising packages, and marketed online products to sales staff and potential customers.
• I developed an Internet sales support group to increase Internet profits by increasing sales awareness of online products and capabilities, resolving technical questions, and delivering superior
online products.

Internet Manager
BNP Media
May 2006 – May 2008 (2 years 1 month)

• I instituted corporate website design standards with usability and search engine optimization (SEO) best practices, which increased Internet traffic by 90% on the flagship publication website within 10
weeks.
• Corporate online profit increased by 435% and online revenue by 47% (YTD) from the previous year through the creation of new online products, training of the sales force, streamlining of product
deployment and development of online business opportunities.
• Increasing the awareness among our sales staff of Integrated Media was vital to increasing Internet profits. To educate our sales staff about our online products and their capabilities, I wrote an online training course, created a sales-facing website (Gizmo), and produced a quarterly e-newsletter.
• Increasing customer awareness of online products was also crucial for increasing Internet profits, so I designed an advertiser website to market our online products (portfolio.bnpmedia.com).

Web Systems Manager
BNP Media
October 2004 – May 2006 (1 year 8 months)

• Responsible for daily operations of all websites and web systems, I architected custom software applications to display and enter content on the websites (content display application and content
management system).
• Facing legacy software expiration, I facilitated the migration and redesign of all our publication websites from Vignette version 6 to Vignette version 7 in only 40 days to optimize content entry and
standardize online product implementation.
• To increase Internet profits, I added web and software development positions, which enabled the creation of online products in-house.

IT Project Manager
BNP Media
May 2004 – October 2004 ( 6 months)

• When I first started, website change requests were an absolute chaos of phone calls, emails and angry publishers. To institute some order, I implemented a ticket system to organize and prioritize workflow, and I standardized development procedures across publication websites.
• Because our competitors were touting contextual ads, I directed the creation and implementation of a custom contextual ad serving system.

Education
University of Michigan - Stephen M. Ross School of Business
MBA, Strategy & Marketing
2008 – 2011 (expected)

University of Phoenix
MBA, e-Business
October 2001 – October 2004

University of Michigan
B.S.E, Computer Engineering
1993 – 1997

Education:

MBA, BSE in Computer Engineering

Other Web Profile or Personal Web Site

http://sazbean.com

My LinkedIn

Relationship Status:

Married