"Good questions and good responses. I believe metrics for digital media will certainly be a lot closer to web metrics than traditional print. Certainly unique visitors/browers and time spent. I think recency of engagement could/should be another…"
Magazine & eMedia Publishing Professional & Social Network
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Stephen Laliberte
- Male
- St. Paul, MN
- United States
- Blog Posts (4)
- Discussions (2)
- Groups (2)
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Stephen Laliberte's Groups
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Latest Activity
Glenn Schutz replied to Stephen Laliberte's discussion How do you define and measure audience in an e-media environment in the group Audience Development
Tim Langlitz replied to Stephen Laliberte's discussion How do you define and measure audience in an e-media environment in the group Audience Development"There are indeed so many data elements, one can easily get lost. I tell our staff, as well as those who attend sessions where I speak, that you need to focus in on specific items. But that first requires you to establish the goal of the site,…"
Ekaterina Tsvetkova replied to Stephen Laliberte's discussion How do you define and measure audience in an e-media environment in the group Audience Development"Stephen,
Those are very important questions. E-media metrics are still being defined and there is no common industry standard yet.
That said, there are some great tools that might help you. Have you heard of the BPA/Nielsen Interactive audit tool?…"
How do you define and measure audience in an e-media environment
I am working on defining some audience development reporting and I have some basic questions.In a print circulation world we have prospects, trials, first year subscribers, multi-year, and expired subscribers. In e-media there are so many more things to keep track of.How are you defining audience for e-media?See More
Steven Woods commented on Stephen Laliberte's blog post Book Review of Digital Body Language"Stephen,
Thanks for a thorough and fair review. Glad you enjoyed the book, and thank you for recommending it.
I agree with your assessment that for publishers, a new, deeper level of content tagging can provide insights that are of very high value.…"
Book Review of Digital Body Language
When I happened across the book “Digital Body Language”, Deciphering Customer Intentions in an Online World, by Steven Woods, I ordered it without hesitation. I have been watching the decline in print advertising revenues and experiencing the shift of B2B marketing dollars to e-media. To capitalize on this, B2B publishers need better tools and systems that will allow them to perform marketing services at a level many do not yet comprehend. Myself included. So a book that might point the way was…See More
"Hi David,
The iProduction platform may do much of what you are looking for. Although paid content is just one aspect of what the platform does.
You can see examples of iProduction sites at:
www.americanbanker.com (paid…"
Profile Information
- Title
- President
- Company:
- Internet Production, Inc.
- Company Website:
- http://www.iproduction.com
- Media Type:
- eMedia, Service Provider
- Media Realm:
- Business Media
- Home Region:
- Mid West
Stephen Laliberte's Blog
Book Review of Digital Body Language
Posted on February 25, 2010 at 5:41pm 1 Comment 0 Likes
When I happened across the book “Digital Body Language”, Deciphering Customer Intentions in an Online World, by Steven Woods, I ordered it without hesitation.
I have been watching the decline in print advertising revenues and experiencing the shift of B2B marketing dollars to e-media. To capitalize on this, B2B publishers need better tools and systems that will allow them to perform marketing services at a level many do not yet… Continue
I have been watching the decline in print advertising revenues and experiencing the shift of B2B marketing dollars to e-media. To capitalize on this, B2B publishers need better tools and systems that will allow them to perform marketing services at a level many do not yet… Continue
Don’t Leave Money on the Table With Your Paid Content
Posted on January 14, 2010 at 4:56pm 0 Comments 0 Likes
I am on an airplane. It is Sunday afternoon and I should be watching the Vikings vs. the Packers. I have a 9:00AM meeting with a B2B publisher on Monday morning in New York and have to fly from Las Vegas to JFK, but the only flight available is during the first quarter of the football game. At the gate, I watched the Vikes take an early 7 to 3 lead and then I had to board the plane. My son had texted me that it was 14 to 3 by the time I was told to turn off my phone.
To my… Continue
To my… Continue
Why Search Engines Are Not Publishers
Posted on November 24, 2009 at 4:30pm 0 Comments 0 Likes
I finally purchased an iPhone. Over the years I have transitioned from an early adopter to somewhat of a late adopter. I purchased one of the first PDA/cell phones in about 2000. You had to place it in a cradle on your PC, run a program and it would sync your contacts, appointments, email, and anything else you tried to sync to it. iProduction even did a few products with Post-NewsWeek Tech Media to download high tech articles onto your PDA. We received a sum of five figures from a mobile… Continue
Off the Grid
Posted on September 30, 2009 at 5:43pm 0 Comments 0 Likes
The last week of May, 2009, I spent a week off the grid. I went on a fishing trip in Ontario, Canada to a very remote lake. There were no telephones, no cell service, no internet, and not much power.
I first began to feel the effects of being off the grid as we drove from St. Paul, MN to Ignace, Ontario. I decided to use my new Magellan. As I entered the destination city and I was surprised to see that Ignace was not in the system. After poking around my setup options I… Continue
I first began to feel the effects of being off the grid as we drove from St. Paul, MN to Ignace, Ontario. I decided to use my new Magellan. As I entered the destination city and I was surprised to see that Ignace was not in the system. After poking around my setup options I… Continue Comment Wall (1 comment)
- At 6:45pm on July 22, 2008,
Sharon Hill said… - Hi Stephen, do you ever work with newspapers?
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