Congratulations...no guts, no glory. What a refreshing post. You are truly the needle in the haystack and I applaude your decisions.
I would add that the investment you made in print is just one part of the solution. Focus and measured investment...
I definitely think it should be explored, depending on the objectives you want to achieve and the market. That said however, you need to constantly "feed" the conversations and the interactions. If you don't have the resources to do that then I wo...
A gathering point for individuals who run their own publishing & media companies to exchange ideas, get feedback, and connect with other media business owners.
Consumer Media, Business Media, Associations, Niche/Enthusiast
Home Region:
Mid Atlantic
Past Companies & Brands
President, eMedia and Information Marketing Nielsen Business Media (formerly VNU)
January 2000 – March 2007 (7 years 3 months)
Spearheaded the development of digital products and services to help professionals better understand their markets, serve their customers, and grow their businesses. Leveraged and marketed the company’s information assets to advertisers and exhibitors creating innovative audience development strategies and programs to deliver highly targeted audience segments. Increased digital revenue by expanding capabilities to create and sustain viable digital businesses. Identified and capitalized on market opportunities and improved operational capabilities to improve efficiency and reduce risk.
Transformed traditional circulation department into an information marketing team focused on expanding and leveraging audiences across print, event and digital product lines creating greater marketing efficiency and generating new sources of revenue.
I'm Looking For:
Networking, Business Partners, Jobs, Inspiration
Professional Background: (Resume)
President, eMedia Advantage
eMediaAdvantage is a digital media and audience development practice. eMediaAdvantage assists business information companies in transforming their businesses and capitalizing on the marketing communication spending shift to digital media. We provide our clients with innovative, actionable strategies and programs to accelerate revenue growth and improve profitability and valuation. eMediaAdvantage cost-effectively streamlines each critical component in the process, significantly accelerating your path to greater profitability.
eMediaAdvantage works to create a digital strategy that is customized to your market, competitive set, brands, company culture and budget. Our goal is to provide innovative and actionable strategies and programs to leverage brand equity, content and information assets online. Utilizing industry best practices, our hands-on approach allows us to deliver strategic recommendations and practical implementation plans.
Personal Interests
lying on the beach, gardening, reading
Education:
SUNY Stony Brook, BA
Relationship Status:
Not Provided
Comment Wall (2 comments)
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Hi Toni - of course I remember!
I'm working for Ascend Media. My e-mail is jmelton@ascendmedia.com. PH: 212 533-6450. I'll look forward to hearing from you. Hope all is well.
Regards,
Joanne
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