Vince Wolff's Page

Title:

Director of Marketing

Company:

University Subscription Service

Company Website:

http://www.ussmag.com

Media Type:

Service Provider

Media Realm:

Consumer Media

Home Region:

Mid West

Past Companies & Brands

Wolff Illustrations
Erotic Pin-ups & Illustrations
DePaul University

I'm Looking For:

Friends, Networking, Business Partners, Jobs

Professional Background: (Resume)

VINCENT M. WOLFF
1120 East Elm Street
Wheaton, Illinois 60187

630/653-7863 (Home)
(630) 222-1178 (Cell)
E-mail vincewolff2004@yahoo.com


CAREER OBJECTIVE:
Seeking a position in marketing & advertising for products or services.

CAREER SUMMARY:
A creative thinker, with extensive experience planning and implementing promotional concepts, sales initiatives, as well as excellent skills in team leadership, communications, and sales analysis.

PROFESSIONAL EMPLOYMENT:

1994-Present UNIVERSITY SUBSCRIPTION SERVICE, INC. Downers Grove, Illinois
A multi-magazine subscription agency that predominantly services the educational market. Report directly to President/CEO and Vice President.

Director of Marketing & Advertising
• Responsible for all marketing and advertising programs for the entire company, generating approximately 60% of annual revenue.
• Created and implemented successful college campus distribution channels, resulting in a 50% increase of new business in 3 years. Company moved from number 3 industry position to number one in 4 years.
• Responsible for all online marketing activities, include day to day website updates, marketing initiatives, Internet promotions, and website content and aesthetics.
• Initiated search engine marketing campaign to gain higher visibility of company website to new audience, increasing new online business by 20%.
• Negotiated successful multi-year agreements with the leading industry organizations for their exclusive endorsement of company’s services.
• Aggressively developed promotional strategies with magazine publishers to improve marketing of magazine titles, using combinations sales, premium offers, and special incentives, resulting in overall sales increase of 35%.
• Effectively renegotiated payments to publisher partners, resulting in an initial annual cost decrease of $75,000.
• Promoted company services and programs at industry trade shows, greatly increasing company's brand awareness to buyers. Responsible for the creation of promotional theme and activities for trade show booths, as well as set-up, staffing and coordination of booth operations.
• Employ fine art background to supervise creative for all printed and on-line advertising campaigns, and give key assistance in the production and coordination of printed material and website.
• Developed comprehensive in-house research tools to analyze the effectiveness of marketing and promotional programs.
• Work closely with customer service team and programmers to ensure smooth and efficient transmission of magazine orders.



PROFESSIONAL EMPLOYMENT (CONTINUED):
1984-1994 DE PAUL UNIVERSITY BOOKSTORES Chicago, Illinois
The largest Catholic university in the country, curriculum specializing in commerce, public service and adult studies.

Bookstore Manager and General Merchandise Buyer
• Responsible for all phases of operation for rapidly expanding college bookstore, including sales, operations, payroll, etc.
• Supervised full-and part-time staff in the procurement of course materials and supplies for resale to students and faculty. Over 20 direct and indirect reports.
• Complete responsibility for purchasing all non-book products for resale. Included the selection, pricing, and merchandising of product. Steady sales increases each year of no less than 3%.
• Responsible for inventory control and turnover.


EDUCATION:
DE PAUL UNIVERSITY
• Bachelor of Arts Program, Marketing and Advertising.

SCHOOL OF THE ART INSTITUTE OF CHICAGO
• General Studies and art, to transfer to a four year school to complete bachelor's degree.

COLLEGE OF DU PAGE.
• General Studies and Art. Associate of Arts.

PROFESSIONAL ASSOCIATIONS:
• Secretary, Illinois Association of College Stores, 1998-99.
• Treasurer, Illinois Association of College Stores, 1996-98.

SPECIAL SKILLS:
• Outstanding customer service and people skills.
• Accomplished figure artist & illustrator, owner of commercial art business.
• Excellent proficiency in Microsoft Office Programs, including PowerPoint, Word, & Excel.
• Excellent at problem solving and finding alternative solutions.

Personal Interests

Art and Illustration, movies, gardening, reading, sports

Education:

DePaul University, School of the Art Institute of Chicago, College of DuPage

Other Web Profile or Personal Web Site

http://www.erotic-pinups.com

Other Web Profile URL or Personal Web Site

http://www.linkedin.com/myprofile?trk=hb_side_pro

Relationship Status:

Married