Warren S. Hersch's Page

Title:

Senior Editor, Advanced Markets & Sales

Company:

The National Underwriter Co.

Company Website:

http://www.lifeandhealthinsurancenews.com/Pages/Magazine.aspx

Media Type:

Publishing

Media Realm:

Business Media

Home Region:

Mid Atlantic

Past Companies & Brands

CMP Media LLC, Probe Research Inc.

I'm Looking For:

Friends, Networking, Jobs, Inspiration

Professional Background: (Resume)

WARREN S. HERSCH
147-55 68th Drive, Apt. 453A
Kew Gardens Hills, N.Y. 11367
Tel: 347-510-7170; e-mail: whersch@gmail.com

SUMMARY
Award-winning editor and writer for business-to-business publications. Extensive experience covering solutions and trends in the financial services, information technologies and telephony fields. Demonstrated track record of editorial leadership, innovation and excellence.
● Relaunched the New York Chapter of the American Society of Business Publication Editors in 2003. Organize professional development events for writers and editors in the business and trade press, including panel discussions, lectures and regional awards banquets. Co-hosted the society’s first-ever webinar in December of 2006.
• Enhanced Call Center Magazine’s value to readers by organizing an editorial board of recognized industry representatives; by guiding and implementing the publication’s first-ever Customer Care Leadership Awards, and by diversifying staff- and contributor-written content.
• Co-authored articles in 2001 (Call Center Magazine feature on telecommuting) and 1997 (CRN coverage of UPS strike) that garnered, respectively, 2nd and 1st place awards from CMP.

EMPLOYMENT HISTORY
Summit Business Media, Hoboken N.J. 2004-Present
Senior Editor, National Underwriter magazine, Life & Health edition
● Author and edit articles covering products, techniques and best practices used by life insurance professionals in retirement, estate and business planning; as well as pieces focusing on agent recruitment, training/continuing education, and practice management.
● Write monthly feature articles for Annuity Sales Buzz, a National Underwriter e-newsletter.
● Report on industry events for insurance professionals and other financial advisors.

CMP Media, LLC, Manhasset, N.Y. 1997 – 2003
Editor-in-Chief, Call Center Magazine, 2001-2003
Editor-in-Chief, Teleconnect, 2000-2001
• Edited and directed magazines with combined circulation of 100,000-plus readers.
• Procured contributors for magazine supplements and on-line content.
• Authored/co-authored articles on new technologies, services, strategies and trends in such areas as site selection, outsourcing, circuit-switched telephony, teleworking and disaster recovery.
Industry Editor, Teleconnect, 2000
• Wrote features on business telephony products and services, including private branch exchanges (PBXs), communications servers, key systems, telemanagement software and digital announcers.
• Authored or secured contributors to a telephony reseller-oriented column.
Associate Editor, Computer Reseller News (CRN), 1997 – 2000
• Reported for news, section departments and special magazine supplements.
• Tracked developments in distribution, voice/data networking, Internet/e-commerce solutions, financial services, channel assembly, executive compensation and stock valuations.

Probe Research Inc., Cedar Knolls, N.J. 1994 – 1997
Editor and Analyst
• Penned articles about wireless data technologies for Wireless for the Corporate User Magazine.
• Edited newsletters (Voice Processing Newsletter, Facsimile & Voice Services) and telecom-focused studies. Also authored a 290-page report and forecast on interactive, multimedia kiosks.

EDUCATION
B.A., economics and history, University of Colorado at Boulder, Boulder, Colo.

PROFESSIONAL LEADERSHIP
New York Chapter President, American Society of Business Publication Editors (ASBPE).

Personal Interests

Biking, hiking, swimming, reading, film and theater performances.

Education:

B.A., economics and history, University of Colorado at Boulder, Boulder, Colo.

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Relationship Status:

Married