William Tan's Page

Title:

Associate Director

Company:

CR Media Pte Ltd

Media Type:

Publishing, eMedia

Media Realm:

Consumer Media

Home Region:

Other International

Past Companies & Brands

Current
Associate Director, at CR Media Pte Ltd for
AUGUST MAN Magazine
L'OFFICIEL SINGAPORE Singapore

Past
Advertising Account Manager at Singapore Press Holdings
Account Manager at T&T Advertising Agency
Marketing Manager at Global Sources (Hong Kong)

I'm Looking For:

Friends, Networking, Business Partners, Jobs, Inspiration

Professional Background: (Resume)

Associate Director, Circulation & Promotions
CR Media Pte Ltd

Publishing industry

2006 – Present (3 years)
- Plays an active role in strategizing the brand positioning of the AUGUST MAN & L'OFFICIEL magazines, studying & researching competitors’ activities in the men and women’s magazine market.
- Development and execution of all marketing and promotional activities for the magazine including; PR relations, launch events, roadshows, fashion shows, ATL and BTL advertising campaign, newsstand and store promotions.
- Planning and managing the marketing budget, forecasting sales and circulation trend for the magazine.
- Working with distributor & partners to ensure proper store visibility and distribution of the magazine throughout the island (newsstands, country clubs, private condo, hotels, airport lounges, clinics, professional associations etc.)
- Maintaining subscriber’s database and conducting activities and promotions within the magazine and events, tie-ups with partners and banks, to drive awareness and sales.

Advertising Account Manager
Singapore Press Holdings
Public Company; Newspapers industry
October 2005 – May 2006 ( 8 months)
• Primarily duty is to bring in advertising revenue to ensure profitability of the magazine.
• Service existing accounts and develop new businesses by pitching and building a network of clientele.
• Exercise creativity in proposing creative buy outside the traditional advertising, providing more value to clients.
• Working closely with marketing and circulation to develop ideas and events to attract new business and up-sell to existing clients
• Handling a diversified portfolio of industry including electronic, healthcare, FMCG, timepieces, fashion, beauty/fragrance and luxury market.
• Key accounts: Luxasia, P&G, L’Oreal, Estee Lauder, FJ Benjamin, Club 21, SINCERE, FOSSIL, Cortina Group, Wing Tai, Nokia and StarHub

Account Manager
T&T Advertising Agency
Marketing and Advertising industry
June 2004 – September 2005 (1 year 4 months)
• Develop new businesses through pitching and building a network of clientele.
• Day-to-day servicing of existing clients, working with them closely to formulate effective & impactful advertising and marketing strategies.
• Writing creative briefs and working with agency's creative team to develop the most effective & impactful above and below-the-line communications.
• Work with various media agencies and media owners to ensure timely execution of clients’ advertising campaigns.
• Key accounts: Burger King, IBM, F&N Coca Cola (Seasons, Heaven & Earth), Konica Minolta, Star Cruises, and Media Development Authority.

Marketing Manager
Global Sources
Public Company; GSOL; Publishing industry
November 2000 – June 2003 (2 years 8 months)
• Responsible for the PR and marketing activities of the company's publications: Chief Executive China, China Exporter, Electronic Buyer News, Electronic Components and all their respective online websites.
• Produce various marketing collateral and creative advertising projects to best generate interest for the magazines.
• Analyze web traffic and develop online advertising programs (banners-ads, surveys, cross-promotions) to increase user traffic and advertisers to the web sites.
• Plan marketing conferences and design marketing materials to support sales efforts. Materials include press releases, sales brochures, media kits, electronic sales kits, promotional flyers, online tracking reports, internal/external advertising.
• Plan and coordinate regular joint sales calls with sales teams from the regional offices to better understand the needs of both clients and sales staff.

Education
National University of Singapore
BBA, Business Administration
1997 – 2009 (expected)

Education:

National University of Singapore BBA, Business Administration 1997 – 2009

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Relationship Status:

In a Relationship