Long story short, e-editions only are financially viable for most publishers only if they have an existing print magazine and they re-use their print design files as input into the e-edition software.
In any case, I have major concerns about the ...
Commercial Use Limitations: Use of any content features (blogs, forums, messaging, etc) for direct self-promotion, spamming, etc. will result in account termination. Profiles are for individuals only at this time, not companies. Profile headshots should not include company logos. Publishing/Media companies (non vendors) may create groups for their employees. Vendors see this post for more information.