An Evening with Rock the Vote

There are 311,591,917 people and counting in the United States. So how do six people reach the 44 million young Americans eligible to vote on Election Day? Through pop culture, music, new technologies, and grassroots organizing.

At a recent Ad2DC event, guest speaker Chrissy Faessen, VP…

A designer's perspective on Adobe Digital Publishing Suite and Mag+

Now that the publishing and design worlds are beginning to fuse print/web design with mobile/tablet app design, the first challenge is choosing which digital publishing suite is best suited for your publication’s needs, budget, and required…

I have a seven year old boy. I watch a lot of kid's movies. Ask me about James Woods' performance as the voice of Hades  in Disney's "Hercules," just ask me. I can see you edging away already, I'm kidding.

Let's talk about the "Happy Feet" franchise, and what these movies can teach us about the business of marketing. Not the business of marketing movies, but about building great creative product and brand.

Quick intro. "Happy Feet" (the original…

It's no secret in marketing that for any of it to work the ad, campaign, collateral, identity, brand - has to tap into emotion. We're marketing to human beings not robots right? Feelings play a big role in how we all interact, make decisions - how we live frankly.

But to truly see success in our marketing efforts we we're not talking about just any emotions here.  Not talking about the day-to-day feelings. We're talking about the deeper stuff, the true passion, the…

On this side of the pond (London) reaction to the launch of the latest iPad has been pretty good.  The general consensus is that the new iPad restores Apple's technological edge over its rivals...and then some.   The only downside is that for iPad app publishing specialists like ourselves, do we refer to the new iPad as iPad 3, the new iPad, iPad HD or the latest iPad?  Not since Led Zeppelin released album #4 has so much titular confusion reigned!

We're now eager to see what…

Leap Day Lunch & Learn: A Mobile and Tablet App Discussion with Colleagues

It’s a Leap Year, and what better way to celebrate than with food and friends? 
So on February 29, we hosted a Mobile and Tablet App Lunch and Learn to talk about this exciting new frontier with some clients and friends.

As Bates Creative…

Twelve Web design trends to look for in 2012

1. Responsive Design

What if online content responded to the way the user chooses to experience it (desktop, tablet, smartphone), instead of the user being forced to adapt to the way the content is rigidly presented? That’s the idea behind Responsive Design, and it’s more than just the biggest thing in web design for 2012: it’s quite simply the way forward.…

[originally published on my Wordpress blog: http://procrastinatenow.wordpress.com/2012/01/24/good-enough-to-pay-for/]

Entertainment has always been available for free. The street corner musician. The traveling actors troupe. The [*shudder*] the mime. The “digital revolution” doesn’t represent a change so much as a return to the way things used to…

Highlights from the 2011 FOLIO: Show

Times Square, NYC was a perfect backdrop for this year’s FOLIO: Show, as it is the epicenter of all things contemporary, high tech, and digitally engaging. Coincidentally, that was exactly the theme of the…

To scroll or not to scroll, thinking about website design “above the fold"

The origin of the “fold” concept in web design is a holdover from newspaper design patterns. Originally, important news headlines or visually appealing images were relegated to the upper half of the front page of a newspaper so information was still visible…

On Sunday, Dec. 4^th, the TradeShow Teacher, Linda Musgrove,…

Extech HDV640W : HD Video Borescope with Wireless Handset / Articulating Probe…

So really fast guys lets discuss why I’m opposed to buying Twitter followers in a way you’ll understand. Have you ever tried to buy someones friendship? Has anyone tried to buy yours? You feel cheap & used don’t you? We all want to look cool but this isn’t a numbers game but rather a measurement of your engagement. Buying Twitter followers (which are most probably fake accounts) is like the guy in the F350 Diesel revving his engine who we all know is over…

They say “Go Big or Go Home,” well Linda Musgrove, the TradeShow Teacher and founder of the firm of the same…

Being apprised of current trade show trends can make the difference of being recognized by the media or not being noticed at all. Similar to exhibitors seeking to make the biggest splash at a show, trade show media is contending with the challenge of covering the biggest splash or story as well as seeking alternative angles to cover. Secondary and spinoff stories quite often involve new techniques, approaches and tools that exhibitors are utilizing.



In order to receive PR/media…

Hi there, class! I am always excited to teach a new class relating to tradeshow success. Today’s class is especially exciting because it touches on one of the more fun and festive elements of tradeshows: media-only and media-friendly events.

There are a number of ways for exhibitors to grab the attention of the highly coveted industry media covering tradeshows both before and during a show. Show producers offer some events, while some are coordinated and hosted by the exhibitors…