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David Newcorn Will Apple's iPad save B2B media?

Now that Apple has announced its long-awaited iPad--on the flurry of the release of a boatload of e-readers announced at the January 2010 Consumer Electronics show--it's time to assess the e-reader situation, and how or whether it will save B2B publishing. Read this blog post in full to assess whether my predictions were accurate--and still hold true--for Apple to save B2B publishing. Continue

Added by David Newcorn on January 31, 2010 at 3:18pm — No Comments

Jacqueline Harmon Butler Truffle Hunt story

My "Midnight Truffle Hunt" story is featured in the current issue of Travelworld, the North American Travel Journalists Association online magazine. Check it out by going to: ?http://travelworldmagazine.com and then click on Midnight Truffle Hunters. I hope you enjoy reading it. Continue

Added by Jacqueline Harmon Butler on January 29, 2010 at 7:09pm — No Comments

David Cardillo Who's Formatting Your Content?

I have a GPS in my phone, but there's a reason paper maps unfold over your dashboard. Everyone seems to be falling all over themselves trying to get their content "digital" - even if just to figure out what that means. Some people (Hearst) seem to have a couple feet already in the door. Most companies are handing their content off to third parties for conversion to proprietary formats. But how many people are consid… Continue

Added by David Cardillo on January 21, 2010 at 2:30pm — No Comments

Debra Bates-Schrott Re-Design of EAA Sport Aviation Magazine Wins Industry and Reader Praise

Bates Creative Group Re-Design of EAA Sport Aviation Magazine Wins Industry and Reader Praise Continue

Added by Debra Bates-Schrott on January 18, 2010 at 10:24am — No Comments

Brandalyn Harper Excited About Publishing!

Hi Everyone! I have dreamed for so long about owning and publishing my own magazine. It's been an enigma trying to figure out how to make this dream become a reality and finding this awesome forum to interact with people of similar interest is GREAT! I cannot wait to soak up every bit and morsel of information I can find so that I make smart decisions for my magazine, which by the way will be an ethnic lifestyle/business hybrid. Right now, I am mulling over the audience development aspect--how… Continue

Added by Brandalyn Harper on January 15, 2010 at 4:14pm — 2 Comments

Jakub Gorner Naxos 2010 - digital media archive solution

http://demo.naxosarchive.com user admin heslo admin Continue

Added by Jakub Gorner on January 15, 2010 at 3:17am — No Comments

Stephen Laliberte Don’t Leave Money on the Table With Your Paid Content

I am on an airplane. It is Sunday afternoon and I should be watching the Vikings vs. the Packers. I have a 9:00AM meeting with a B2B publisher on Monday morning in New York and have to fly from Las Vegas to JFK, but the only flight available is during the first quarter of the football game. At the gate, I watched the Vikes take an early 7 to 3 lead and then I had to board the plane. My son had texted me that it was 14 to 3 by the time I was told to turn off my phone. To my excitement, the fligh… Continue

Added by Stephen Laliberte on January 14, 2010 at 4:56pm — No Comments

Mitchell York Help for Job Seekers: January 7th Career Skills Open House in Midtown

If you are looking for your next career opportunity, you're invited to attend the Five O'Clock Club's January 7 branch meeting at which we'll be presenting information on job search techniques that work in a down economy. The meeting will take place from 615pm-830pm at the CUNY Graduate Center at 34th St. and Fifth Ave. Seating is very limited. We only have six seats available. If you'd like to attend, please send an email to mitch(at)e… Continue

Added by Mitchell York on December 13, 2009 at 11:52am — No Comments

Ekaterina Tsvetkova BPA Interactive to Provide Real-Time Data to Publishers Via Widget

The free widget will provide traffic metrics, including daily page impressions and unique browsers. "The widget allows publishers to display real-time traffic data directly on their Web sites,” BPA president/CEO Glenn Hansen, said in a statement. “Media owners can post the ‘widget’ in conjunction with their online media kits thereby allowing online media buyers advertisers to more easily and efficiently analyze a site’s important traffic metrics.” Read more on… Continue

Added by Ekaterina Tsvetkova on December 10, 2009 at 4:52pm — No Comments

Debra Bates-Schrott Design? Who Cares.

Design? Who Cares. - Illustration by Marina Linderman
You should. Your bottom line could depend on it.
As a publisher, you may think that the design of your brand, magazine or Web site is the last thing you should be thinking abo… Continue

Added by Debra Bates-Schrott on December 9, 2009 at 10:00am — No Comments

Joe Pulizzi Top Content Marketing Blogs Announced by Junta42

Junta42 recently announced their seventh installment of the Top 42 Content Marketing Blogs - a listing of over 300 of the best blogs covering content marketing and custom publishing. Check out the full list here. Also, if you have a blog that we should review, please go to the bottom of the page to… Continue

Added by Joe Pulizzi on December 8, 2009 at 2:45pm — No Comments

Debra Bates-Schrott Design Strategy for Your Magazine - Part IV

Design Strategy 4 – Illustration by Marina Linderman
Consistency in Implementation is the Key
With a fresh, well-targeted design for your publication now in place you are ready to take the steps to make the ongoing im… Continue

Added by Debra Bates-Schrott on December 7, 2009 at 4:23pm — 1 Comment

David Bennett Festive and Seasonal Ecards

Here is the link to the festive and seasonal ecards we have just put on line at Quillcards. There are three categories - Christmas, Chanukah, and New Year, so follow the link to Quillcards Festive and Seasonal Ecards and explore for yourself. Continue

Added by David Bennett on December 7, 2009 at 12:29pm — No Comments

Ekaterina Tsvetkova An update from BuySafeMedia: New safe media training resources

New safe media training resources are available for your in-house training, professional development courses and college/university marketing curriculum. Get access to videos, webinars, articles and sample audit reports. Read more at BuySafeMedia Continue

Added by Ekaterina Tsvetkova on December 3, 2009 at 3:41pm — No Comments

Jim Carper Editors Say 'No.' Sales People Say 'Yes'

It took me a few years to learn this, but I know it's true: The difference between editors and sales people is that the former say "no" while the latter say "yes." Editors say: No. We are not going to run your press release as is. No. We are not going to allow you to approve the story. No. We are not going to quote you just because you're an advertiser. No. We are not going to write about that topic because it's irrelevant to our audience. Sales people say: Yes. We'll put… Continue

Added by Jim Carper on November 25, 2009 at 3:30pm — No Comments

Stephen Laliberte Why Search Engines Are Not Publishers

I finally purchased an iPhone. Over the years I have transitioned from an early adopter to somewhat of a late adopter. I purchased one of the first PDA/cell phones in about 2000. You had to place it in a cradle on your PC, run a program and it would sync your contacts, appointments, email, and anything else you tried to sync to it. iProduction even did a few products with Post-NewsWeek Tech Media to download high tech articles onto your PDA. We received a sum of five figures from a mobile provid… Continue

Added by Stephen Laliberte on November 24, 2009 at 4:30pm — No Comments

Ekaterina Tsvetkova BPA Worldwide announces aviation titles commit to combined print & web audits

Two leading media brands serving the international aviation industry have taken an important step towards transparency in both online and print media by committing to independent audits of circulation and web traffic by BPA Worldwide, the only global auditor of media. Read more Continue

Added by Ekaterina Tsvetkova on November 20, 2009 at 2:41pm — No Comments

Mitch Speers Are media academics really that out of touch?

I recently interviewed a job candidate who had, in May of 2009, earned a master's degree in Magazine Publishing from Pace University. The candidate was smart, had decent real-world experience, and a real love for the industry. I'd never heard of a degree program in magazine publishing, so I was curious about how they were teaching eMedia topics. Imagine my surprise when the candidate told me there were no courses devoted to the online channel. There are apparently courses about "technology", bu… Continue

Added by Mitch Speers on November 19, 2009 at 3:53pm — No Comments

Arthur Prudentt Google PPC advertising experience

As Google has lifted ban on gambling PPC advertising in the UK, the decision was quick - to give a try. Here's a quick report on my recent experience with google. I went through all of the red tape on setting up a portal specifically for white listed sites in the UK. The requisites required me to spend a lot of time on new properties. When my portal Casino bonus codes was approved, I set up a campaign. I am familiar with the keywords I was… Continue

Added by Arthur Prudentt on November 15, 2009 at 12:32pm — No Comments

Arthur Prudentt Google PPC advertising experience

As Google has lifted ban on gambling PPC advertising in the UK, the decision was quick - to give a try. Here's a quick report on my recent experience with google. I went through all of the red tape on setting up a portal specifically for white listed sites in the UK. The requisites required me to spend a lot of time on new properties. When my portal Casino bonus codes was approved, I set up a campaign. I am familiar with the keywords I was… Continue

Added by Arthur Prudentt on November 15, 2009 at 12:32pm — No Comments

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Hi Brandi, Glad you are embarking on your dream of should I say vision. I too, am starting out on this publishing journey. My online mag is called Beautiful Black Lady (www.beautifulblacklady.com). I launched it in September of 09 but I am in the p…
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