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Featured Blog Posts (49)

Good, better, best

If I want to buy a car from Toyota, I can choose from a Corolla, Camry or Lexus. If I go on vacation, I can book a Fairfield Inn, Courtyard by Marriott or JW Marriott, all from the same hotel operator. But if I'm an advertiser and want to buy space from a magazine publisher, I have only one choice. B2B publishers don't offer a good-better-best option. They could. Magazine publishers force advertisers to buy their entire circulation. That's like Macy's making me buy one of everythin… Continue

Added by Jim Carper on October 19, 2009 at 10:30pm — 2 Comments

SRDS launches new online service combining Web and print properties

SRDS announced Oct 21st that it has launched a new online service that aligns the data for 10,000 Web sites with the company’s traditional consumer and b-to-b magazine database. Read more at BuySafeMedia blog Continue

Added by Ekaterina Tsvetkova on October 30, 2009 at 2:30pm — No Comments

Design Strategy for Your Magazine - Part II

Define for Success

As I continue the design strategy discussion from my previous post we mo… Continue

Added by Debra Bates-Schrott on September 22, 2009 at 1:30pm — No Comments

Five Quick Steps to Not Being Part of the Unemployment Statistics

The Times reports today that job seekers outnumber job openings by six to one, the worst ratio since the Labor Department started tracking this statistic in 2000. I coach many people who are part of that job-seeking group. My clients are getting jobs faster than their competition even in a worsening environment. Here are just a few… Continue

Added by Mitchell York on September 27, 2009 at 1:59pm — No Comments

Great Magazine Cover Design

Engagement is the first step toward a lasting commitment

Building a great magazine involves a lot of processes, players, deadlines, and content. It’s a relationship that is not easy. Successfully… Continue

Added by Debra Bates-Schrott on July 28, 2009 at 9:00am — 1 Comment

Monetizing Video

Video Sponsorships It's pretty dark out here in the media world. Does anybody think we'll be getting to the "just before dawn" part soon? The economic sky is still very black, but some in our business are gazing at what might be a glow on the horizon. That glow is Content Via Video and it may just be our industry's next shining star. Unlike most Internet advertising strategies, sponsoring content presented online via video may be an ad strategy for which internet advertisers will trade more th… Continue

Added by Kathi Simonsen on July 24, 2009 at 1:00pm — 3 Comments

Creating a Magazine Prototype

It’s More Than Just Layout

Many who are starting a new magazine move too quickly into the creative phase. I suspect this is the case because most people who have the desire to launc… Continue

Added by Debra Bates-Schrott on July 20, 2009 at 4:30pm — No Comments

German B2B Advertising Jan - June 2009: minus 22,1 %

Last week Nielsen.de published their count on B2B Media advertising (only 240 publication from 3.900) for the 1st half 2009: minus 9,1 %. Yesterday VU Meynen published their report Werbetraegerstatistik' of B2B advertising for 427 title in 54 segments: 22,1 % more Continue

Added by Hugo E. Martin on July 21, 2009 at 3:57am — No Comments

I'm in the FOLIO: 40!

Folio: Top 40 Innovators ... Continue

Added by John W. Rockwell on June 30, 2009 at 12:30pm — No Comments

How to Start a Magazine

Fully Prepared, You May Succeed

Yes, people are still launching magazines. As I mentioned in a previous post, Samir Hussni wrote in his March 1st, 2009, article for Publishing Executive magazine th… Continue

Added by Debra Bates-Schrott on June 5, 2009 at 1:00pm — No Comments

Finding the right incentives for reviewers

Reading the Times Higher Education article on the struggles of finding expert reviewers for grant proposals brings to mind the same old problems facing academic publications and managing editors. "We are teetering on the brink of the system breaking down," said Nigel Brown, former director of science and technology at the Biotechnology and Biological Sciences Research Council and now vice-p… Continue

Added by Duncan A. MacRae on May 25, 2009 at 10:20am — No Comments

Magazine Mission Statements

Mission Critical

Would you ever drive your car with a bag over your head? If you did, it sure would be a challenging ride. You would get lost. You may veer off of the road or cross the yellow lines into som… Continue

Added by Debra Bates-Schrott on May 22, 2009 at 2:00pm — No Comments

Interview Dos and Donts--your suggestions are welcome!

So this weekend I will be attending a film festival for an assignment, and I will have to interview organizers, contestants, viewers, etc. to gain their perspective on the event. I've done one face to face interview before, but since it was with a friend of mine for a college assignment I don't consider it to be relevant experience. Thus, I have no experience with face to face interviewing. Are there any pointers that anyone can give me before the festival this Sunday, April 26? Anything and eve… Continue

Added by Lauren Rinker on April 23, 2009 at 11:30pm — 1 Comment

6 Things Business Owners Do To Undermine Their Own Success

Lots of publishing people are starting their own businesses--necessity being the mother of invention. So you may be interested in my blog post from earlier this week. In the small business I own, I’ve noticed an ebb and flow through the years–periods when I am really “on it” and other times when I am either coasting or not as engaged as I need to be. Fortunately, I’ve been very… Continue

Added by Mitchell York on May 8, 2009 at 7:09pm — No Comments

Has the recession bottomed out?

Last weeks often contrarian Economist made a cautiously optimistic case that the US Economy is improving. The article ticked through housing, economic data, and stocks to find positive signs in each. I recommend printing out and sharing this article with all your clients. There has been plenty of bad economic news, as sales professionals our mission must be to bring forward the positive. Here are highlights from those three areas: The housing bubble: "The current recession has broken many of… Continue

Added by Josh Gordon on May 9, 2009 at 12:30pm — No Comments

New Rules of Entrepreneurship for a Media Startup

Recently I blogged about the shift that’s occurring in the outlook of New Entrepreneurs–and by New, I mean entrepreneurs who have started ventures in the post-Bubble economy of the past six-12 months. (We need a name for this new world order. Any suggestions?) I reached out to my network to find examples of what’s changing, and got a wide and interesting response. One of my old colleagues from CMP Media got in touch and we had a fascinating conversation. Seth Nichols has been vice president of d… Continue

Added by Mitchell York on March 25, 2009 at 1:17pm — No Comments

10 Commandments for Custom Magazine Failure

This topic was created for two reasons. First, I'll be giving this presentation in Helsinki, Finland next week for their 2009 Customer Magazines Symposium. Second, I was inspired by the book, The Ten Commandments for Business Failure, written by former Coca-Cola CEO Donald Keough (good book by the way). After reading, I thought it would be interesting to look at custom magazines in this way. So here's the quick overview. To be sure, if you follow any of these commandments, your custom magazin… Continue

Added by Joe Pulizzi on March 26, 2009 at 7:13am — No Comments

Where the Media Industry is Headed

Did a post about this on my regular blog - I was at the OMMA conference this week, filled with marketers and advertisers, all talking about where they're going to be shifting their budgets. Which means, which news & entertainment outlets are going to still be around in five years. Jason Calacanis, the digital provocateur & founder of Blogging and Mahalo, basically said that newspaper are responsible for their own demise, and good riddance: http://www.artesianmedia.com/blog/2009/03/newsp… Continue

Added by Dave LaFontaine on March 28, 2009 at 4:31pm — No Comments

Career Catch-22

I just turned 18 again--now a legal adult, but still too young to have the REAL fun that 21 year olds have. Except I'm 23, recently graduated college, and ready to take on the world of editing and publishing...and yet despite my numerous skills and endless job search efforts, I am not "experienced enough" to be offered any of the editorial positions for which I have applied thus far. Pair this with our current recession and the window of hope nearly closes on my dream. Like most college undergr… Continue

Added by Lauren Rinker on April 4, 2009 at 2:10am — No Comments

Entrepreneurs Reinvigorate a Tired Media Market

These days, I am finding new “mom.com” businesses more and more frequently. An exceptional one I learned of about six months ago is MitzvahMarket.com. As some of you know, in addition to being a coach, I own a specialty-catering company providing smoothie and coffee bars for parties and events, including bar and bat mitzvahs. The bar/bat mitzvah market has been a fairly traditional one for many years and the media available to party planners and vendors in the space has been absolutely dreadful.… Continue

Added by Mitchell York on April 7, 2009 at 11:59am — No Comments

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