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All Blog Posts Tagged 'circulation' (3)

Bill Mickey CM Changing to Audience Development

"If they just get the magazine, they're not as useful." —Kelsey Voss, director, circulation and customer development, Ziff Davis Enterprise "As we present our audience with a variety of products, the problem that we face is that not all of our customers want to receive every product we offer, and they don't necessarily have to subscribe to our print publication to be a member of our audience." —Heidi Spangler, director of circulation and audience development, Questex Media "Circulation-based m… Continue

Added by Bill Mickey on October 1, 2008 at 4:15pm — 3 Comments

Stanko Yordanov Subscription pricing and cost - the US model

Recently I found very surprising facts about subscription price costing in the United states. As I am far abroad from the US in a country where the average subscription price for a year for a monthly magazine is around 50$ It was very interesting to learn why in America the same average is 17$. The answer to my research showed: In Bulgaria the subscription price is derived from adding print, delivery and marketing costs, but in the US it only contains only marketing costs or so called customer… Continue

Added by Stanko Yordanov on June 12, 2008 at 4:00am — 3 Comments

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