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Debra Bates-Schrott

Debra Bates-Schrott's Blog (8)

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Magazine Design Strategy Part III

Design Strategy 3 - Illustration by Marina LindermanDesign to Engage
I hope you have finished with your definition phase by the time you are reading this article. With the definition phase completed it’s now time to engage a design… Continue

Added by Debra Bates-Schrott on October 8, 2009 at 12:39pm — No Comments

Design Strategy for Your Magazine - Part II

Design Strategy 2 - Illustration by Marina LindermanDefine for Success
As I continue the design strategy discussion from my previous post we mo… Continue

Added by Debra Bates-Schrott on September 22, 2009 at 1:30pm — No Comments

Design Strategy for Your Magazine

Design Strategy - Illustration by Marina LindermanNot to be Ignored
In today’s tumultuous times it is more important than ever to take a strategic approach to your publishing efforts. Whether you are launching a new magazine or Web site, or rethinking an alread… Continue

Added by Debra Bates-Schrott on August 11, 2009 at 10:00am — No Comments

Great Magazine Cover Design

Magazine Cover Design - Illustration by Marina LindermanEngagement is the first step toward a lasting commitment
Building a great magazine involves a lot of processes, players, deadlines, and content. It’s a relationship that is not easy. Successfully… Continue

Added by Debra Bates-Schrott on July 28, 2009 at 9:00am — 1 Comment

Creating a Magazine Prototype

Creating a Magazine Prototype - Illustration by Marina LindermanIt’s More Than Just Layout
Many who are starting a new magazine move too quickly into the creative phase. I suspect this is the case because most people who have the desire to launc… Continue

Added by Debra Bates-Schrott on July 20, 2009 at 4:30pm — No Comments

How to Start a Magazine

How to Start a Magazine - Illustration by Darryl SebroFully Prepared, You May Succeed
Yes, people are still launching magazines. As I mentioned in a previous post, Samir Hussni wrote in his March 1st, 2009, article for Publishing Executive magazine th… Continue

Added by Debra Bates-Schrott on June 5, 2009 at 1:00pm — No Comments

Magazine Mission Statements

Mission Statement - Illustration by Marina LindermanMission Critical
Would you ever drive your car with a bag over your head? If you did, it sure would be a challenging ride. You would get lost. You may veer off of the road or cross the yellow lines into som… Continue

Added by Debra Bates-Schrott on May 22, 2009 at 2:00pm — No Comments

Bates Creative Group Launches Align Online for Publishing Professionals

Learning to share is one of the most important things we gain from our youth. It sets us up to experience more, have more friends, and have a more fulfilling life. In business, sharing is not always our first approach. But today, Bates Creative Group takes the leap to make sharing a larger part of our philosophy. Last week we launched Align online. http://www.batescreativegroup.com/align Formerly a quarterly print newsletter, Align is now digital. For those of you who know… Continue

Added by Debra Bates-Schrott on April 23, 2009 at 12:30pm — No Comments

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