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Bill Mickey

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CM Changing to Audience Development

"If they just get the magazine, they're not as useful." —Kelsey Voss, director, circulation and customer development, Ziff Davis Enterprise "As we present our audience with a variety of products, the problem that we face is that not all of our customers want to receive every product we offer, and they don't necessarily have to subscribe to our print publication to be a member of our audience." —Heidi Spangler, director of circulation and audience development, Questex Media "Circulation-based m… Continue

Added by Bill Mickey on October 1, 2008 at 4:15pm — 3 Comments

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There’s no need to say how important are computer to us nowadays because we all know it. It doesn’t matter if we want to see our last conversation from three years ago with that old friend or the contact details of our most important client, we de...
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