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Will Apple's iPad save B2B media?
Now that Apple has announced its long-awaited iPad--on the flurry of the release of a boatload of e-readers announced at the January 2010 Consumer Electronics show--it's time to assess the e-reader situation, and how or whether it will save B2B publishing.
Read this blog post in full to assess whether my predictions were accurate--and still hold true--for Apple to save B2B publishing.
Read this blog post in full to assess whether my predictions were accurate--and still hold true--for Apple to save B2B publishing.
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Comment by Joseph Giarraputo on February 11, 2010 at 4:36pm -
Like most publishers, I'm wondering the same thing. Has anyone made contact with Apple on magazine applications for the iPAD? I've been sending letters to everyone I could find starting with Steve Jobs with no response. If you've made contact with anyone helpful,please let me know.
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Comment by David Newcorn on February 12, 2010 at 8:16am -
Joseph, I haven't made any contact. ABM would be a good venue for this, I would think. Have you asked them if they've looked into this? I've been meaning to, but haven't!
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Comment by Marshall Matheson on March 24, 2010 at 12:13pm -
The iPad is going to have a good web browser, so publishers with a strong online strategy need not worry. The device itself is not going to 'save' anyone with an outdated business model. The nice-to-have will be optimizing digital editions specifically for the device, and this currently entails a re-layout of the print magazine (considerable work addition) and a sort of XML-to-iPad application, so once your app is built, you can publish direct to anyone with the app installed- at least thats what I understand at this juncture. Users will expect to download the app for free.
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Comment by David Cardillo on March 24, 2010 at 3:39pm -
I've seen it posted on Twitter and other places--in All Caps--"you do not need an app to publish on the iPad"
it's relatively easy to output your existing media to PDF or epub (even though there are no standards yet). The iPad (and most e-readers) will open a PDF. You probably already have PDFs of everything you're printing, even if it's not tagged and annotated with XML/XHTML.
I'd ditto what Marshal said: if you're already creating interactive media content, you need not worry. Again, you don't need an app: the iPad will open your existing web site.
As I said here [http://mediapro.foliomag.com/profiles/blogs/whos-demanding-your-supply], another distribution channel won't create readership, it just makes it easier to get.
we need to stop trying to shoehorn our old media into new platforms - square peg, round hole
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