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Krates

pairing environmental initiatives with audience growth goals

The environment is a top of mind topic with consumers. My team at mokugift created an environmental incentives service to help magazines grow online audiences and offline circulation. Our first customer was Kiwi Magazine. Kiwi launched a campaign to plant a tree for every new newsletter subscriber. Mokugift planted the trees and sent each new subscriber an online representation of the tree and a gift opening experience. New social butterfly subscribers displayed their trees on their social network profiles. Kiwi was pleased by the campaign and we look forward to helping them reward new and existing readers.

You can find out more about mokugift rewards here:
http://www.mokugift.com/rewards/index

Feel free to shoot me any questions that you have.

Tags: audience, environmental, growth, incentives, mokugift, plant, rewards, tree

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