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Recycled paer and sales
Since some of you do not belong to the Green group. I am going to ask the same question here considering the fact it deal with marketing and sales. Has anyone notice that when they switch to environmentally responsible printing and using recycled paper. Have your sales increase, or decreased? Some recycled papers, you can tell are just not the same high quality as the original, finish.
Replies to This Discussion
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Permalink Reply by Frank Locantore on -
I like this question, and it seems that numerous magazines have been able to make it work out from a finanacial, marketing/PR, sales perspective. Reader's Digest Association's Reiman division - publisher of Everyday with Rachel Ray - switched all 13 of their titles to the same 85% recycled content in their paper (is there a visible difference? I don't think so in this case).
I know that Shape magazine's circ has not decreased, and I think it has increased. (Using 30% recycled)
Fast Company, Inc., Nickelodeon, Mother Earth News are on 100% recycled and appear to be as strong if not stronger than ever.
There is a Folio Webinar coming up on Wed 10/29 at 2 pm Eastern about "Going Green in Publishing" and you can learn more about this from the Associate Publisher, Marketing at Every Day With Rachel Ray, Next Steps Marketing Client Services Director, and me. To register go to http://www.foliomag.com/webinars/6439.
-Frank Locantore, Magazine PAPER Project Director, Co-op America
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