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Alright since this forum deals with just consumer mag among other> Let me ask you people this question> Could a MAGAZINE, survive, with out ad sales? Just on paper sales alone.

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Yes. I know of a consumer publisher that sees 80+% of top line revenue come from Circ/Newsstand. They are profitable without ad sales. Advertising revenue is just icing on their cake. May we all be so lucky, LOL.

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Your not talking about MS magazine?

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maaaaaaaaybe, tho it's be tough year after year as a large circulation monthly -- better chances as custom one-offs...One publisher I worked for made a killing with unofficial videogame guides -- all info, no ads. And they sold out even at a 7.99 cover price....oh, and ADBUSTERS is a sweet mag with no ads, I have no idea on their profit tho...

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