The Professional & Social Network for Magazine & eMedia Publishing Professionals
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Paul B. Beatty
Male
Southampton NY
United States - Share
- Applications
- Blog Posts (1)
- Discussions (1)
- Groups (1)
- Photos (1)
- Photo Albums
Paul B. Beatty's Page
Profile Information
- Title:
- Consultant
- Company:
- Publishing Solutions Group
- Company Website:
- http://www.ggpub.com
- Media Type:
- Publishing
- Media Realm:
- Consumer Media, Business Media
- Home Region:
- Mid Atlantic
- Past Companies & Brands
- McGraw Hill
International Thomson
Reinhold Publishing
Morgan Grampion
- I'm Looking For:
- Business Partners
- Professional Background: (Resume)
- Vice President and Publisher serving the Business to Business industry for 48 years. Published over 20 magazines.Active in many business association. Speaker and meeting facilitator.Crusader for the power of print and now the power of the brand.
- Personal Interests
- Family Golf Print
- Relationship Status:
- Married
Paul B. Beatty's Photos
Paul B. Beatty's Blog
The Ability To Change
Major problem with B2B Publishing today is the ability to change. Publishers stopped thinking like their customers. The needs and habits of the readers and the demands of the advertisers have changed.
The B2B Publishers are telling their customers what they think they need.This comes from the management who dicate what is needed based on what non-publishing management think is the future.
The basic start to change is talking to your customers.Sell the "brand".Wake up aand understand the "brand i… Continue
Posted on November 22, 2008 at 2:53pm — 2 Comments
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