Magazine & eMedia Publishing Professional & Social Network
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Trisha McMahon
Female
New York, NY
United States - Share
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Trisha McMahon's Page
Profile Information
- Title:
- Editor-in-Chief/Sr. VP Communications and Public Relations
- Company:
- Morris Visitor Publications
- Company Website:
- http://mvpny.net
- Media Type:
- Publishing, eMedia
- Media Realm:
- Consumer Media, City & Regional, Niche/Enthusiast
- Home Region:
- Mid Atlantic
- Past Companies & Brands
- Woman, Beauty, Beauty Digest, L'Officiel
- I'm Looking For:
- Networking, Jobs
- Professional Background: (Resume)
- Trisha S. McMahon
Professional Experience
2000-Present MVP/NY Magazine Group New York, NY
Editor-in-Chief & Sr. VP Communications & PR
Full charge of four visitor publications: IN New York, WHERE New York, Quick Guide, GuestBook
• Full charge of editorial direction, creative content (shopping, entertainment, fitness, beauty, fashion, dining, the arts), production and 20 edit staff and freelancers
• Responsible for art department’s direction and visual concepts, including budgets for same
• Work with market editors on feature and cover shoots
• Write features, copy/line edit, write department, write cover lines and all heds
• Oversee website relaunch and traffic building ideas
• Head of custom pub. division producing collateral and PR materials, as well as journals
• Strategize on new business development and publicity campaigns to creating customized sales presentations and sponsorship development
• Accompany publisher and/or senior account managers on sales calls and presentations
• Develop and produce monthly Internet TV program “Spotlight on New York City”
• Liaison to all Business Improvement District leaders, plus Chamber reps
• PR spokesperson appearing on radio, TV and at corporate functions
1990-2000 TMD Communications Co. Bronxville, NY
Publishing Consultant
• Project consultant acting in various capacities for firm specializing in sourcing editorial, advertorial, marketing and PR services to small to mid-size companies. Duties included: Meeting planning/special events, content provider, photo shoot coordinator, marketing manager. Titles on projects included: Editorial Director, Well-Being magazine, Publishers Group, Inc., Dallas, TX; Content Manager, Shopping Mall Publications, Litchfield, CT; Speaker, National Stationery & Gift shows, George Little Management, White Plains, NY; Editorial Consultant, Beauty the Rite Way magazine, American Custom Publishers, New York, NY; Buyer Education Director/Special Event Coordinator, TransWorld, Northfield, IL., Associate Publisher, PPR (trade publication for retail industry), Norwalk, CT.
1987-1990 Regent Media New York, NY
Editor Beauty
• Spearheaded and oversaw the redesign and relaunch of Beauty Digest magazine
• Enhanced image by fostering relationships with well-known writers and photographers
• Cultivated increased newsstand visibility
• PR spokesperson
1987-Present Various Publications Nationwide
Freelance Feature Writer, Managing Editor and Editor
• Work has appeared in print and online, including: Travel Girl, Woman, Bridal Guide, Westchester, Westchester Illustrated, Ford Times, Woman’s World, Ambiance, Town & Country, Women’s News, Health Talk, Spotlight, Marriage & Family Living, L’Officiel, Salon, Costumes &, Baby Talk, Lear’s, Hudson Valley, Spotlight, This Week, Redbook, Longevity
Education, Coursework and Other
•Education: Marketing & Communications, Elizabeth Seton; Certificate in Publishing, NYU; Internet Retailing, S.U.N.Y. Purchase; Business Administration, Pace School of Business
• Proficient in: Microsoft Word, Quark, Microsoft PowerPoint, Excel, Filemaker Pro, InCopy •Other: Keynote Speaker, Program Moderator, Radio Guest; Adjunct Writing Instructor, Iona College; PR and Fundraising Chair/W.A.R.C; City Harvest, Planning Committee. • Memberships: MPA; Fashion Group; Luxury Marketing Council; New York City & Company; ASME, CTFA; AFTR; AWNY; Irish Business Organization • Volunteer: Boy Scouts of America; RNC; Archdiocese of NY
2 Colonial Parkway ~ Yonkers, NY 10710
(914) 393-3401 ~ trisha.mcmahon1114@gmail.com
- Personal Interests
- Sailing, traveling
- Relationship Status:
- Single
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Maybe we should talk about the problems we're all going through. I know that industry-wide we're all in trouble but the way a paper deals with the economy, new technology etc. is now considered to be a survival skill. Here, we're in the process of looking at the way we do business. Maybe we can help each other out. I'd love to meet with you or the powers that be to discuss things. Let me know your thoughts.
-Mark