Magazine & eMedia Publishing Professional & Social Network
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Lisa Holman
Female
Wharton, NJ
United States - Share
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Lisa Holman's Groups
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Growth Strategies
107 members
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Audience Development
149 members
Lisa Holman's Page
Profile Information
- Title:
- Client Services Manager
- Company:
- Fulco, Inc.
- Company Website:
- http://fulcoinc.com
- Media Type:
- Service Provider
- Media Realm:
- Consumer Media, Business Media
- Home Region:
- Mid Atlantic
- Past Companies & Brands
- Advantage Business Media / Montage Media Corporation / Medical World Communications / Dental Learning Systems / Associates in Medical Marketing
- I'm Looking For:
- Friends, Networking, Inspiration
- Professional Background: (Resume)
- Advantage Business Media, Rockaway, NJ
February 2008- May 2008
Audience Development Manager
(CED,ECN, Medical Design Technology, Wireless Design & Development, Wireless Week))
•Using Omeda/Omail system, create & deploy HTML & text subscription offers.
•Instruct fulfillment company (Omeda) for updates and created print orders.
•Analyze returns on all marketing efforts.
•Negotiate terms with various telemarketing vendors for New and Renewal Campaigns.
•Manage budget against goals and pre-determined marketing plan.
Montage Media Corporation, Mahwah, NJ
October 1998-January 2008
Circulation/Continuing Education Director
(Practical Procedures & Aesthetic Dentistry; Journal of Practical Hygiene; and several single-sponsored titles.)
•Monitor budget against actual numbers, make adjustments as necessary.
•Secure and negotiate terms for usage of American Dental Association membership list and dental hygiene list for publications.
•Instruct fulfillment vendor (Hallmark Data System) for cyclical updates and lot splits for issues.
•November 2006 brought fulfillment operations in-house with NexTech Interactive Fulfillment System (IFS).
•Prepare BPA statements & USPS Statement of Ownership.
•Direct production/design team to create false covers and subscription/continuing education direct mail packages, fax campaigns and email blasts for both paid and controlled circulation.
•Coordinated, executed and tracked the progress of renewals.
•Created marketing plan for book division for two books.
•Analyze direct mail returns, and qualification efforts.
•Managed the workflow for the fulfillment production team on their daily tasks, caging, reporting and data entry.
•Worked closely with the editorial staff, American Dental Association, Academy of General dentistry and all 50 state boards to ensure that our programs were compliant with the ADA’s CERP standards and accepted by all states that require continuing education.
Medical World Communications
August 1994- October 1998
Circulation/Continuing Education Director
(Compendium of Continuing Education in Dentistry; Contemporary Esthetic Dentistry; Pharmacy Times; Compendium of Continuing Education in Oral Hygiene; Physician’s Money Digest; and Internal Medicine World Report.)
•Managed in-house subscription fulfillment system (NexTech Interactive Fulfillment System (IFS))
•Responsible for entering subscription information into IFS.
•Billing & Renewal Processing.
•Created false covers and direct mail packages for controlled and paid circulation.
•Guided the CE Department in processing Exams, managing answer keys and reporting.
•Prepare BPA statements & USPS Statement of Ownership for 5 publications.
•Worked closely with the editorial staff, American Dental Association, Academy of General dentistry and all 50 state boards to ensure that our programs were compliant with the ADA’s CERP standards and accepted by all states that require continuing education.
•Attended trade shows to promote publications.
•Create yearly Plan of Action for both Circulation and Continuing Education departments based on each publisher’s expectations.
Dental Learning Systems
September 1987- August 1994
Circulation/Continuing Education Manager
(Compendium of Continuing Education in Dentistry)
•Manage customer service inquiries both domestic and international.
•Prepared and distributed invoices and renewal notices for all publications.
•Analyze returns on direct marketing efforts.
•Handled all financial responsibilities in regards to circulation.
•Managed mail room.
•Coordinated the continuing education programs within the publications with the University of Pennsylvania School of Dental Medicine.
- Other Web Profile or Personal Web Site
- http://www.linkedin.com/pub/2/bb1/9b7
- Relationship Status:
- Engaged
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Comment Wall (2 comments)
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How's everything? Hope you had a happy Thanksgiving. Have you done any shopping yet?
I'm done @ ProCirc as of 12/19. :>(
How's everything @ Fulco? I'm currently working on a temp assignment with ProCirc in Miami.
Regards,
Adam