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Julie Bernard Female
Detroit, MI
United States
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Profile Information

Media Type:
Publishing
Media Realm:
Consumer Media, Business Media, Niche/Enthusiast
Home Region:
New England
Past Companies & Brands
Crain Communications
BNP Media
I'm Looking For:
Friends, Networking, Jobs
Professional Background: (Resume)
February 2006 – October 2008 Crain Communications Detroit, MI
Audience Development Coordinator – AutoWeek Magazine
 Create and implement annual marketing plan and budget
 Work closely with creative agencies and internal departments to create and implement direct marketing campaigns (direct mail, e-mail, website)
 Deploy, monitor, track and analyze effectiveness of direct mail and e-mail campaigns
 Lead, track, monitor and deploy renewal and invoice postal and e-mail campaigns
 Work with internal web designers to create and maintain webpage subscription ads, forms and landing pages
 Organize and implement contests for subscribers and internet audience
 Update, reorder, and create standard marketing collateral
 Educate sales staff and advertisers on available circulation products
 Create and distribute competitive analyses
 Database management
 Customer service liaison
 Update weekly/monthly reports tracking direct marketing campaigns and budget
 Maintain complimentary subscription files
 Review list rental/exchange requests from outside companies

October 2000 – November 2005 BNP Media Troy, MI
September 2003 – November 2005
Circulation Promotion Manager
Management of 4 to 8 B to B Magazines and assisting on 1 B to C magazine
Interviewing, managing and on-going training and evaluation of 2 Circulation Promotion Assistants

October 2001 – September 2003
Circulation Promotion Coordinator
Taking the lead and becoming an expert in circulation strategies for 3 B to B magazines and assisting on circulation strategies for a B to C magazine. Assist in the Interview process of potentially new staff members. Train new staff members.

October 2000 – October 2001
Circulation Promotion Assistant
Responsible for 3 B to B Magazines and assisting on 1 B to C magazine




Responsibilities:
B to B Magazine Responsibilities

 Create and implement annual marketing plans and budgets
 Create annual spending report
 Create, monitor and track direct marketing promotions (e-mail, telemarketing, direct mail)
 Create competitive analyses
 Advise publishers on new ideas and solutions in the most competitive and cost-effective ways possible
 Obtain approvals from audit bureaus for promotions
 Coordinated issue close instructions with production manager and fulfillment department
 Work closely with fulfillment staff to analyze issue close turnover rates and database file changes
 Database management
 Monitor print runs for accuracy
 Update goal reports after every issue close
 Instruct and guide audit manager in filing circulation statements with audit bureaus
 React and resolve any publicity issues brought forth by audit bureaus
 Train subordinates on circulation responsibilities, theories, goals and objectives
 Evaluate subordinates performance

B to C Magazine Responsibilities
 Create and implement new acquisition mailings (direct mail, e-mail and telemarketing)
 Coordinate, obtain and report issue close instructions
 Check and approve pre-close issue reports and spit breakouts reports
 Create and distribute weekly press runs
 Assisting with other misc. support when necessary
Education:
University of Michigan - Dearborn
My LinkedIn
Relationship Status:
Single

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