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Doug Damerst's Page
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Comment Wall (4 comments)
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I really can't give more specific advise about who could be interested without knowing your concept, except to say that someone, either the lead editor or you, has to know what they're doing with the editorial. How to ply the craft of magazine making. If neither of you know (and I mean really know), then hire an editor in chief as a consultant, a coach, who can tutor, even mentor, you and your lead editor.
As for presentations, I've successfully pitched custom magazines to organizations and know you win when you convincingly show how the product meets their business needs. If you're after venture capital, the investors may have far less interest in your passion for the concept and for far more passion for their own ROI.
One thought: Consider launching the Web site first. You can use it to learn a lot about the audience and the advertisers with a lower financial risk.
Thanks very much for your thoughts.
The presentation I am working on will first be used to attract investors and working partners for a new publishing company that will consist of a nationally distributed print magazine and its companion website. Books and other things (including another website with a different theme) will be produced after it is solidly introduced to the market.
Your ideas are excellent but far advanced to where I am now with this project.
I’ve decided to do this business presentation as a video-slideshow, because illustration plays such an important part in its editorial approach and personality.
The magazine I am proposing will be for the whole family with a primary focus on 16 to 35 year old readers, both male and female.
The trouble I’m having is writing the slideshow copy. I want it right.
Because it will be a fun magazine, I want that feeling reflected in this slideshow. And I want the copy on every slide to matter, without wasting a second of the viewer’s time.
Any advice you might have on what should be in it (regardless of how obvious it might seem) -- and on writing presentations in general -- would be most appreciated.
ALSO, if I may:
My greatest difficulty is that I am working on this presentation alone, and I don’t have the money to hire someone to help me write it. I left the field several years ago to do other things, so I don’t have the contacts I might have once called upon.
My question is, how could I attract someone with some magazine experience and genuine affection for the trade to volunteer their time (with the idea that they would be paid for that time when the first seed money was acquired)? Or if I am to pay them, what might that be?
I live in New York City. Got any ideas about who and what organization I might approach to find this person?
Also I am particularly interested in what your thoughts are on HOW I go about that approach.
Thanks again for the opportunity to write to you about this. I hope it is alright to ask these things of you. I realize I am asking a lot.
P.S. I’d love to hear more about your work.
(I left the following note as a reply to Ms. Schwern's question about focus groups, not realizing that you may not see it, so, if I may, I am sending it to you here)
I must tell you how remarkably clear your advice to Ms. Schwerin was. I was most impressed.
I am new to this forum, and new to this whole manner of conversation online. How do I see your other remarks elsewhere throughout this site that you have posted? I am sure I will find it interesting reading.
I am working on a new magazine idea. I have no money, but I do have a clear idea of what it will be. I am presently working on the presentation to sell the idea.
If you could be so kind, I would love to hear about your experiences developing new magazine presentations and their business plans.
Again, nice comment. It was also well written.
Bob Sadler
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Thanks
The FOLIO: Team