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Allen Schwartz Male
Newtown, PA
United States
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Profile Information

Title:
Dir. Catalog/E-Commerce
Company:
Leather Connection
Company Website:
http://www.leathercoatsetc.com
Media Type:
Publishing
Media Realm:
Consumer Media
Home Region:
Mid Atlantic
I'm Looking For:
Friends, Jobs
Professional Background: (Resume)
ALLEN M. SCHWARTZ
88 Jonquil Drive
Newtown, PA. 18940
(215) 579-0839
Email: amsrms1@comcast.net

SENIOR DIRECT TO CONSUMER MARKETING PROFESSIONAL
Catalog/E-Commerce/Operations/ Forecasting/Buyer

Top-performing marketing professional with proven abilities perfected through thirteen years of progressive experience in online and catalog marketing, along with management. Consistent delivery of contributions to generate progressive profit gains through expert leadership, product promotion, and data analysis and customer relationship management skills. Online proficiencies focus heavily on building web marketing strategies including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Word of Mouth Marketing (WOM), Website Optimization, and Web Analytics. Produced a significant record of achievements promoting products through a catalog and web environment.


MARKETING EXPERTISE

• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Link-Building Strategies
• E-Commerce Optimization
• Word of Mouth Marketing (WOM)
• Web Analytics Analysis (Google Analytics, Web Trends Analytics)
• Website Optimization
• Email Marketing Strategy
• 20+ Years of Sales & Business Dev. Experience



QUALIFICATION HIGHLIGHTS

• Proven track record of increasing conversions, visitor traffic and sales through natural search engine optimization (SEO), affiliate marketing (SEM) and email list campaigns.
• Analytical proficiency of working with raw market data and analyzing results to create an executive view of target audience success metrics.
• Established track record of significant revenue growth while able to generate and maintain profitable business relationships.
• Strong ability to produce results within a team environment or independently, utilizing a "take charge" attitude, self-motivation, and commitment.


CAREER HISTORY

Excelled Sheepskin & Leather Coat Corp. Carteret, New Jersey
April 1995-Present
General Manager Catalog/E-Commerce Division

Core Responsibilities Include:
• Manage the 4+ million Direct mail catalog design and layout, which include the production and scheduling of photo shoot, mock-ups of the catalog, product selection, pricing, buying and forecasting of sales on an individual product basis.
• Overall P & L responsibility for Catalog and E-Commerce Divisions including staffing, merchandise selection, allocating and analysis of sales.
• Optimized site and content for higher search engine rankings (SEO/SEM) for industry specific keywords, using WebTrends analysis software.
• Created and refined Paid Search campaigns across top product categories
• Produced, executed and tracked all email campaigns from concept to ROI analysis.
• Managed all CPC (cost per click) keyword campaigns including Google Ad Words, Yahoo, PriceGrabber, Shopping.com, and Catalog.com.
• Managed all aspects of eCommerce software and general operations.
• Directly responsible for maintaining site wide content and design continuity.
• Responsible for shooting, editing, developing and uploading all photographs for web site.
• Responsible for all affiliate acquisitions and affiliate marketing management.
• Managed offsite customer service call center.
• Exceeded division profit projection, 12 years in a row.
• Successfully opened and operated 11 seasonal stores in various locations.
• Increased accessory sales by 150% in direct mail catalog/e-commerce web site.
• Increased Sales Volume 20-25% for 12 continuous years




Ross Dress for Less Philadelphia, Pennsylvania
10/93-04/95
Store Manager

Core Highlights Include:
• Reduced store shrinkage from 5.1% to 1.3%, buy using creative management skills.
• Increased mystery shopper scores by 30%, using employee training.
• Increased sales 20% and reduced expenses 10%.
• Overall P & L responsibility for 20,000 sq. foot store, including staffing, merchandising, inventory control, and display sets.
• Directly responsible for scheduling, auditing of cash office, shrinkage control, customer service, all aspects of operating a profitable retail store.




Payless Shoe Source Flemington, New Jersey
10/92-10/93
Store Manger

Core Highlights Include:
• Accomplished a shrinkage rate of .25 % of sales.
• Overall P & L responsibility for 10,000 sq. foot store, including staffing, merchandising, inventory control, and display sets.
• Directly responsible for scheduling, auditing of cash office, shrinkage control, customer service, all aspects of operating a profitable retail store.


Anderson-Little/Richmond Brothers Company Bensalem, Pennsylvania
11/84-10/92
Store Manager/Assistant District Manager
Core Highlights Include:
• Rewarded by Anderson Little Company with the Annual Sales Achievement Award for increasing Store volume 11%-25% per year.
• Overall P & L responsibility for 15,000 sq. foot store, including staffing, merchandising, inventory control, visual merchandising and display sets.
• Directly responsible for scheduling, auditing of cash office, shrinkage control, customer service, all aspects of operating a profitable retail store.
• Responsible for overseeing a $300,000 store remodeling project.
• Provided training of all new procedures and policies, to all store managers within the district.
• Provided assistance in following floor plan plan-o-grams, to all stores within the district.



TECHNICAL SKILLS

• MS Office Suite
• Google Analytics
• YSM, and Ad Center
• Web Trends Search Marketing Tools
• Google Ad Words Editor
• Google Website Optimizer
• HTML
• SQL & ODBC
• Adobe Photoshop
• Macromedia Dream Weaver
• Store Front
• WS FTP
• A2000 (Oracle Back end System)

EDUCATION


Philadelphia College of Textiles and Sciences
B.S., Management and Marketing
GPA 3.25/4.0

PERSONAL ACHIEVEMENTS

• Recording Secretary, Newtown Grant Home Owners Association. 9/04-present
• President, Merchants Association, Moorestown Mall, Moorestown, NJ 9/90-9/92
• Merchant Manager of the Year Merchants Association of Moorestown Mall Moorestown, NJ 1990
• Treasurer, Student Government 9/84-9/85, Philadelphia University
• Founder of Student Alumni Association 9/85, Philadelphia University
• President Sigma Phi Epsilon Fraternity 9/83-9/84, Philadelphia University


References Available Upon Request
Other Web Profile or Personal Web Site
http://www.linkedin.com/in/allenschwartz
Relationship Status:
Married

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