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Jessica Wangsness
Female
Chicago, IL
United States - Share
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Jessica Wangsness's Page
Latest Activity
Dec. 22, 2008
Dec. 22, 2008
Dec. 19, 2008
Dec. 19, 2008
Dec. 14, 2008
Dec. 11, 2008
Profile Information
- Title:
- Cross-Platform Editor
- Company:
- Vance Publishing Corp.
- Company Website:
- http://www.vancepublishing.com
- Media Type:
- Publishing, eMedia
- Media Realm:
- Business Media
- Home Region:
- Mid West
- I'm Looking For:
- Friends, Networking, Business Partners, Jobs, Inspiration
- Professional Background: (Resume)
- JESSICA WANGSNESS
1930 Ridge Ave, Apt. #A406 • Evanston, IL 60201 • (303) 241-4536 • JessWangs@gmail.com
WRITER/EDITOR AND COMMUNICATIONS SPECIALIST ACROSS PRINT AND WEB MEDIA
CORE COMPETENCIES
Brand Strategy
Excellent Writing and Editing Skills
Creating Immersive Content
Varied Academic Background
Client-centric Communications
Digital Savvy
Analysis and Problem-solving
Delivering Revenue-Growth
Creating Collaborative Environments
COMMUNICATIONS EXPERIENCE
Vance Publishing Corporation (Lincolnshire, IL) | Cross-platform Content Creator | 2008-Present
- In charge of content and brand strategy for the Industrial Division within a vertically integrated B2B trade publisher.
- Create innovative content linking strategies for print and Web properties: lead the campaign to unite the branding of four trade and consumer industrial/closets products (Web, print and trade show) as part of an effort to generate $500K in digital revenues.
- Write extensively for websites and blogs: lobbied for addition of fresh content and community-building features for consumer home storage/organization website and established a stable of willing contributors.
- Develop social networking modules to create specialized trade forums and new venues to promote company products and services.
- Involved in SEO campaigns to enhance search engine rankings.
Midwest Current (Evanston, IL) | Marketing/Advertising Director | 2007
- Led the advertising campaign for an internationally distributed regional travel magazine prototype and website developed at the Medill School of Journalism and targeting over 4.8 million potential readers.
- Shaped a full range of marketing opportunities, including sponsorships, supplements, integrated marketing solutions, custom publishing, strategic alliances and promotions across numerous media channels.
- Conducted a comprehensive sales campaign: pre-qualified 450 advertisers from a pool of over 1,700; distributed 108 media kits and achieved a 10% conversion rate in 11 days, resulting in provisional sales of nearly $300K in integrated media packages (Web and print) to advertisers such as LL Bean and Eucerin.
- Tapped as the presentation coach for the 15-member team, training for a series of three major presentations, including one to Meredith Corporation.
- Contributed extensive content for print and online prototypes.
- Spearheaded competitive analysis.
- Midwest Current team was awarded 2nd Place for Magazine Start-Up Project from Association for Education in Journalism and Mass Communication (AEJMC).
Medill News Service (Chicago, IL) | Contributing Writer | 2007
- Covered the consumer affairs beat; clips published in papers and websites such as Chicago Defender, Daily Herald, Daily Southtown, Northwest Indiana Times, Beep Central and Chi-Town Daily News.
Mpls./St. Paul Magazine (Minneapolis, MN) | Editorial Intern | 2001
- Published several pieces in a regional lifestyle publication with a total market reach of 575K.
- Interviewed several notable figures connected to the Twin Cities, including polar explorer Ann Bancroft and internationally renowned composer Libby Larsen.
- Managed arts and events listings.
TEACHING EXPERIENCE
Red Rocks Community College (Lakewood, CO) | Adjunct Instructor in Composition | 2005-2006
Aims Community College (Greeley, CO) | Adjunct Instructor | 2005
University of Arizona (Tucson, AZ) | Adjunct Instructor | 2004
University of Arizona (Tucson, AZ) | Graduate Assistant in Teaching | 2001-2003
EDUCATION
mediabistro.com (New York, NY) | 2008
- Continuing coursework includes Intro to Marketing, Copywriting: Mastering Ad Writing, Intro to Public Relations and Intermediate Public Relations.
Northwestern University, Medill School of Journalism (Evanston, IL) | MS in Journalism | 2007
- GPA: 3.6/4.0; emphasis on magazine publishing.
- Recipient of Northwestern University Editorial Scholarships
- Winner of 1st Place for Consumer Magazine Story/People from the AEJMC.
University of Arizona (Tucson, AZ) | MFA in Creative Writing | 2003
- Perfect academic record; emphasis on fiction.
- Recipient of Graduate Assistantship in Teaching upon admission.
- Recipient of the Foundation Award (2001) and winner of the Creative Writing Teaching Assistantship (2002).
Carleton College (Northfield, MN) | BA in English | 2000
- Graduated magna cum laude.
- Winner of the Huntington Poetry Prize (1999) and two-time winner of Class of 1885 Prize for Fiction (1999 & 2000).
- Studied acting, directing and playwriting in Moscow, London and Connecticut at the National Theater Institute.
SKILLS
PC and Mac proficient; MS Office; Photoshop; Illustrator; InDesign; basic HTML; multiple content management systems; shoot and edit multi-media content, including video, audio slideshows and podcasts; excellent conversational French.
PROFESSIONAL AFFILIATIONS
Public Relations Society of America _ American Marketing Association _ Minnesota Magazine Publishing Association
- Personal Interests
- Competitive equestrian, fiction writer, cycling...all things active, museum-hopping, theater, travel
- Education:
- MS Journalism, Medill School of Journalism (Northwestern University)--December 2007
- My LinkedIn
- My Facebook
- Relationship Status:
- Not Provided
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You have an impressive background.
Freelance journalist and figure it's always nice to touch base with fellow Chicagoan
Chuck