all of us in the print periodical industries need to establish a dialogue about the opportunity we've had at our fingertips...

one that both publishers and printers have been oblivious or blinded to even though the assets are readily available... a process I recognized a decade ago and am engineering that would... revolutionize newsstand magazine page content delivery paradigm/system/methodology; reduce the outright consumption (theft by some definition) of your edit product due to browser's price sensity or cursory, limited interest; increase single copy sampling, sell-thru and cash flow; reduce untold millions of unsold copies ending in landfills; increase reader receptiveness to advertisers who would receive a bonus exposure over and above their print placement; reduce tons of volatile emissions from print mfg plants; provide readers a customizable, individualized selection purchasing capability; give editors transactional feedback on what their "potential" reader/subscribers are willing to pay for and subscribe to...

For the sake of the worlds forests that are disappearing at an alarming rate... squandered... for the readers who should be able to choose with specificity the individual editorial and advertising items they are attracted to, elect to read and purchase from the single copies of thousands of magazine titles on the newsstands rather than be required to buy entire issues glutted with untold millions of pages of edit and ads they don't desire...

TALK ABOUT TURNING THE MAG PRINT WORLD UPSIDE DOWN AND INSIDE OUT BY ESTABLISHING A GLOBAL, ECO-FRIENDLY, INDUSTRY-ALTERING TRANSFORMATION PROCESS OF A WONDEROUSLY SIMPLE IDEA AND METHOD THAT WOULD SAVE MILLIONS OF TONS OF PAPER AND TREES ANNUALLY... ELIMINATE THE SHREDDING OF UNTOLD MILLIONS OF UNSOLD MAGAZINES THAT POPULATE LANDFILLS...

AND AT THE SAME TIME ACTUALLY INCREASE REVENUES TO PUBLISHERS AS COMPARED TO THE LOSES THEIR FACING CONTINUALLY NOW... GIVE THE READERS MORE OF EXACTLY WHAT THEY CHOOSE TO READ (AND PAY FOR) AS COMPARED TO WHAT EDITORS THINK THEY SHOULD OR DESIRE TO READ (AND PAY FOR)... AND IMPROVE THE JOB OF THE EDITORS BY PROVIDING THEM WITH TRANSACTIONAL FEEDBACK AS TO WHAT HEAVY PRINT MEDIA IMPERATIVES CHOOSE TO CONSUME, DIGEST & MOST IMPORTANTLY, PAY FOR...

AND AT THE SAME TIME ALLOW THE WORLD'S LARGEST PERIODICAL PRINTERS TO COMPLY WITH A "GREENER" SOLUTION TO THE PRINTING AND DISTRIBUTION OF MAGAZINE PAGE CONTENT... EVEN IF IT MEANS SUBSTANTIALLY LOWER TOTAL ANNUAL PAGE IMPRESSIONS PRODUCED...

DID YOU KNOW THAT THE BIG 10 PRINTERS CONSUME AT THE LEAST... 35 RAIL CARS OF PAPER EVERY HOUR AND 5 RAIL TANKERS OF INK EVERY DAY... YIELDING PRODUCT OF WHICH 90% IS NOT RECYCLABLE AND DESTINED TO OUR LANDFILLS...

TALK ABOUT A PHENOMENAL GOAL WE ALL COULD LEAD THE WAY AND PLAY AN EPIPHENAL ROLE IN... FOR THE COLLECTIVE BENEFIT OF THE EARTH, OUR READING PUBLIC, OUR AUTHORS & EDITORS, OUR ADVERTISERS & RESELLERS AND OUR "OWN" BOTTOM LINES...

Feel free to contact me if you're intrigued or moved by what should be the biggest movement in our industries...

Patrick Jonathon Sweeney
printelligent@gmail.com