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Bob Sadler
Male
New York, NY
United States - Share
- Applications
- Blog Posts
- Discussions (4)
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- Photos (9)
- Photo Albums
Bob Sadler's Page
Profile Information
- Title:
- Creative Director
- Company:
- Sadler Traveling Circus
- Media Type:
- Publishing, eMedia, Newspaper
- Media Realm:
- Consumer Media, Niche/Enthusiast, Creative Agency
- Home Region:
- New England
- Past Companies & Brands
- As an art director/designer, I have designed magazines, books, film posters, annual reports, brochures, advertising and marketing campaigns, corporate identity programs and logos for many of Fortune Magazine’s 500 companies, including Citibank, Columbia Pictures, Conde Nast (House & Garden Magazine), Dow Chemical, Dutch Pantry Restaurants, Great Adventure Amusement Park, Haskins & Sells (now Deloitte & Touche), Georg Jensen, Kellogg’s, McGraw-Hill Books, Miramax Pictures, Mohasco, National Bank of North America, New York Life, Orrefors Crystal, Resorts International Hotels & Casinos, Rosenthal China, Sterling Drugs, Stone & Webster, Sequa, United Brands, Viacom and Warner Bros.
- I'm Looking For:
- Networking, Inspiration
- Professional Background: (Resume)
- I have worked as a consumer and corporate magazine art director, corporate graphic design studio owner, photographer, illustrator, type designer, hand-letterer, book editor and writer.
I have also been a character actor on a radio comedy-adventure, in short films, Off-Off Broadway plays, and in small parts on CBS' "As the World Turns;" and as a print model I have worked for many of New York's top advertising photographers. And, I have worn a bright red suit and a big white beard during 4 Christmas seasons at Macy’s in New York City.
An aside, if I may:
For any art director wanting an inside look into the world of editorial and advertising photography, I highly recommend working as a character actor print model. You’ll learn a great deal that you would rarely have a chance to, watching different photographers work and deal with their art director clients, account execs, their own staff and assistants (and others), and how well they do their jobs. One little trick that Joe Toto taught me, when photographing a group of models, was to say “Wait until I say ‘Action’ before you strike your pose” (or whatever they are to do). It works great, try it sometime. As for young photographers just starting out, working as a model will certainly broaden your outlook and knowledge beyond just following the accepted course to learn the business by serving as a photographer’s assistant -- doing both jobs at once would be ideal training.
With over 60 major design awards to my credit (including a dozen gold and silver medals), I am especially proud of winning the New York Art Directors Club's Gold Medal for the “Best Overall Designed Magazine of the Year,” and for 2 years consecutively, this same top award (and "Best Printed Magazine of the Year") from the Society of Publication Designers -- for the earth and popular science quarterly, Mineral Digest.
Other magazines I worked for as art director were Dow Chemical’s Elements, Haskins & Sells’ H&S Reports, and Shell Oil’s Shell News (each a consistent winner in New York’s top design shows), along with a special ecology issue for Aspen Magazine, the classical music magazine Ovation, and start-up design concepts for Scholastic’s children’s magazine Bananas. I got my magazine design training working as an assistant art director for Conde Nast's House & Garden Magazine.
As a photographer, I shot on location for Columbia Pictures, Resorts International Hotels and Casinos, and Viacom’s Showtime. I also shot advertising still lifes for the jewelry designer Donna Sydney Lewis of The Hotel Ritz, Paris and did various commissioned portraits. I got my photo training working as Ken Marcus’ principal assistant in Hollywood, California shooting Playmate picture stories for Playboy Magazine.
Articles on my design work have been published in Art Direction, Print, and Japan’s Idea Magazine (with appearances in Communication Arts and Graphis).
Print Magazine called my work “expensive and lush and almost extraordinarily beautiful.”
- Personal Interests
- My family, movies, adventure and mystery novels, history, comics, photography and illustration. And a new magazine idea that I am working on.
- Relationship Status:
- Married
Shown below in "My Photos" are 9 illustrations from a children's book I have been working on, called "Words for Tiny Tots."
Bob Sadler's Photos
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Comment Wall (3 comments)
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Enough of what you likely know already. When you present to advertisers, show the book (well and fully edited to raise their confidence you'll attract an audience) in trimmed form with blank ad pages and show how the circulation you'll have doesn't go into the trash or return bins, but actually has a chance of getting eyeballs. Most publishers do this by acquiring a magazine and asking the advertisers to come along (at a reduced rate) while "we" convert the audience over to a new magazine. This, of course, requires a magazine that at minimum has you demographics if not already covering your topic in some manner. Another approach is to have professionally prescribed focus groups of potential readers vet the mock up (this will help improve your editorial formula too) and potential advertisements as loose pages.
I'm convinced that a new launch model has emerged from the Internet. Web site are spinning out magazines and learning that their visitor affinity can transfer into reader affinity and cash. You know who knows who has done this successfully? Mr. Magazine, Dr. Samir Husni, at mrmagazie.com. If you're interested in the Internet approach (and I think it can compete with the big boys' approach), take a look at how it's been done.
Did my answer miss your question? If so, please try again.