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alistairhenning Male
Calgary, Alberta
Canada
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Profile Information

Company Website:
http://www.AlistairHenning.com
Media Type:
Publishing, eMedia, Newspaper, Service Provider
Media Realm:
Consumer Media, Business Media, City & Regional, Niche/Enthusiast, Creative Agency
Home Region:
Rocky Mountain States
I'm Looking For:
Friends, Networking, Business Partners, Jobs, Inspiration
Professional Background: (Resume)
SUMMARY OF QUALIFICATIONS

I have more than 15 years’ experience writing, recording, shooting, and editing multimedia content. During the last five years I have brought that experience onto the Web – creating and managing targeted online marketing and communications initiatives. My creative savvy and technical proficiency are matched by strong business acumen.

EDUCATION

Bachelor of Laws (LL.B.) 2008
University of London, London, UK

Master of Arts, Audio Production (M.A. with Merit) 2002
University of Westminster, London, UK

Licentiate of Trinity College of London, Violin Performance (L.T.C.L.) 2000
Trinity College, London, UK

Bachelor of Arts, English (B.A.) 2000
University of Calgary, Canada

TECHNICAL SKILLS

- HTML and graphic design - iLife and iWork suites
- Microsoft Office suite - Adobe Creative suite
- Apple Final Cut - Steinberg Cubase
- Propellerhead Reason - Media 100
- Avid Media Composer system - Apple Logic
- Pro Tools HD

RELEVANT EXPERIENCE

CONTENT CREATION & WRITING

Contributing Editor, City Section (2007-2008)
- Guided the launch of new section in monthly arts journal with a circulation of 20,000
- Recruited writers and sourced story ideas to establish regular six-page section.

Campaign Manager (2007)
- Wrote press releases and speeches; managed relationships with radio, television, and print media outlets
- Scripted and shot more than 20 promotional campaign videos – on location and in studio
- Edited footage using Apple Final Cut; uploaded high-resolution video to campaign website and low-resolution video to social networks including YouTube, Facebook, and MySpace.

Freelance Event Photographer (1997-present)
- Location shooting for live musical and theatrical events, press conferences, and local news
- Tools included Canon and Sony 35mm and D-SLR cameras, and Adobe Photoshop.

Mike Pathos: People (2004)
- Wrote, scored, recorded and edited all audio content
- Used equipment ranging from budget to professional to complete solo project
- Audio compact disk released on Tzadik Records, New York City (John Zorn, Executive Producer; distributed by Koch)

Freelance Audio Editor (1999-2002)
- Recorded and edited radio spots, spoken word, live and studio recordings, using industry standard equipment
- Gained technical fluency with SSL, Pro Tools, Cubase, and Logic.

Freelance Journalism (1991-present)
- Interviewed over 100 musical artists, including Lisa Loeb, Moby, My Chemical Romance and Loreena McKennitt
- Independently investigated and researched article topics, and arranged and conducted interviews.

WEB MARKETING

UnCalgary.com (2008)
- Designed and developed project website
- Cross-promoted project using social media platforms including Facebook and Flickr groups, incorporating rich media content and aggregation tools.

AlistairHenning.com (2008)
- Designed and developed personal website as hub to expand and connect existing social media presence on Flickr portfolio, Facebook community, and MySpace media and technology industry blog

Campaign Manager (2007)
- Concepted, planned and executed web-based marketing campaign
- Resource maximizing campaign relied exclusively on Search Engine Marketing, Search Engine Optimization, and Social Networking to accomplish awareness-building goals
- Created full-service campaign website, and developed cross-functional community on MySpace, Facebook, and YouTube.

eCommerce (2007-8)
- Launched multi-channel online store
- Built brand awareness and grew revenue using embedded keywords, meta tagging, social networking, and analysis of market trend data.

Mike Pathos: People (2004)
- Designed and developed artist website, cross-promoted on MySpace
- Leaked selected tracks to increase buzz within file-sharing networks
- Viral campaign increased sales by more than 2,000 units.

WORK HISTORY

Contributing Editor, City Section (2007-2008)
BeatRoute Magazine

Campaign Manager (2007)
Employed on a temporary contract by Jonathan Sunstrum, Calgary Mayoral Candidate.

Real Estate Associate, (2006)
Canadian Mortgage and Housing Corporation

Realtor (2003-2006)
Licensed to trade in commercial and residential real estate sales and leases by the Calgary Real Estate Board.

Freelance Journalism (1991-present)
Published in BeatRoute, Chart, Exclaim, The Regina Leader Post, The Regina Sun, The Straight, The Village Voice, Vox, and The Wire.
Education:
LLB, MA, BA, LTCL, ARCT
Other Web Profile or Personal Web Site
http://www.UnCalgary.com
Other Web Profile URL or Personal Web Site
http://www.flickr.com/photos/alistairhenning/
Relationship Status:
Engaged

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