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Glenn Herdling's Page
Profile Information
- Title:
- Publisher
- Company:
- Moist Magazine
- Company Website:
- http://www.moistmag.com
- Media Type:
- Publishing
- Media Realm:
- Consumer Media
- Home Region:
- New England
- Past Companies & Brands
- Marvel Comics, Wizard Entertainment
- I'm Looking For:
- Networking, Business Partners, Inspiration
- Professional Background: (Resume)
- SUMMARY OF QUALIFICATIONS
Passionate creative services team leader with 20 years of experience in publishing: marketing, editing, writing, and manufacturing of consumer, trade, and medical publications. Proficient in the creative and production processes for books, periodicals, and advertising, as well as online communications projects.
WORK EXPERIENCE
•2000-present Merck-Medco/Medco Health Solutions, Inc., Franklin Lakes, NJ
Director/Editor in Chief, Creative Resources
-Established in-house agency to coordinate over 700 annual client and customer communications, consumer health education, advertising, direct marketing, tradeshow material, newsletters, brochures, and sales support materials.
-Manage full-time staff of 6 writers, 4 copy editors, and 2 designers.
-Developed award-winning communications/strategy for corporate branding, public relations, and IPO.
-Established internal style guide, graphics standards, and “7 Habits of Effective Writers” to enhance consistency of Medco communications and encourage principles of health literacy.
-Medicare D prescription plan, Accredo specialty pharmacy, and ongoing medical benefits information.
-Editor in Chief and Creative Director for special interest publications, including Medco’s award-winning annual Drug Trend Report.
•1999-2000 Wizard Entertainment, Congers, NY
Project Director, Black Bull Entertainment (1999 – 2000)
-Established new publishing division, which increased revenue through new intellectual properties.
-Launched monthly flagship title and 2 subsequent titles.
-Directed all aspects of the launch (including budget and supervision of designers, production staff, freelance creators, circulation, and marketing).
Manager of Business Development (1999)
-Identified and cultivated new business opportunities to expand the brand equity of Wizard Entertainment and its three special interest consumer magazines.
-Supervised the Wizard Visa affinity credit card program through MBNA America, which acquired 8,000 applicants in the first year.
-Launched online retail store, wizardmall.com.
-Coordinated marketing campaign for the Wizard World Chicago Convention that generated over $3 million in revenue.
•1998 Montage Media, Mahwah, NJ
Managing Editor
-Acquisition, development, matriculation, composition, and heavy rewriting of medical manuscripts for prestigious dental journal, Practical Periodontics & Aesthetic Dentistry.
-Administration and interaction with medical authors to complete and approve the final manuscripts.
-Coordinated material through production process.
-Developed peer-review process which is still in use today.
•1996 – 1998 Unicorn Publishing/Spiderweb Art, Morris Plains, NJ
Creative Director
Designed and packaged printed merchandise from personalized preschool activity books to fully-illustrated editions for adults. Represented celebrated artists, including the Brothers Hildebrandt, on an exclusive basis. Designed trading card collections for prominent card companies such as Topps and Fleer. Produced high-end lithos and other collectibles for QVC. Created illustrated medical brochures and custom pharmaceutical publications. Opened and assisted in the design of an online art gallery, spiderwebart.com.
•1993 –present
Wise Herd Productions, Inc. River Vale, NJ
President/Writer
Sole proprietor of creative writing studio. Writer of 4 books and over 80 monthly comics, including Spider-Man and The X-Men. Composed direct mail children’s storybooks for Grolier and Publications International. Created ad copy for Nestle’s Tandy Taffy, General Mills Cheerios, and Snickers candy.
•1987 – 1996 Marvel Entertainment Group, Inc. New York, NY
-Editorial Director, Custom Publishing (1991 – 1996)
Edited line of pro-social and premium comic books for marketing department, putting complicated ideas (e.g. asthma, diabetes) in simple yet exciting terms for children, adolescents, and adults. Edited and designed Marvel’s Quarterly and Annual Reports for financial department. Produced top-selling licensed title, Beavis & Butt-Head. Edited Nomad for editorial division and Untamed for mature creator-owned Epic division.
-Associate Production Manager, Manufacturing (1989 – 1991)
Supervised quality control. Facilitated communication between editorial and manufacturing. Procured color separators and printers. Maintained production schedule for over 20 monthly titles.
-Assistant Editor (1987 – 1989)
Assisted the editor of five monthly Spider-Man titles, Marvel’s top-selling solo character. Integral in acquiring and managing the talent that pushed sales of Spider-Man to a record 3 million copies in one month.
EDUCATION
2001 – 2005 New York University, New York, NY
M.S. in Publishing (concentration in magazine publishing)
Recipient of the Condé Nast Award for academic excellence.
1982 – 1986 Bucknell University, Lewisburg, PA
B.A. in English Literature and Psychology
ACCREDITATIONS
Six Sigma green belt, Merck management training, ANA & AMA seminars in advertising and marketing, Landmark Education Forum, Folio print management seminars, Robert McKee’s Story Structure seminar in visual story telling, AGA printing seminars, board member of the Publications Committee for the American Medical Writers Association.
COMPUTER SKILLS
All Microsoft Office, MS Project, Word Perfect, Adobe Creative Suite, Quark Xpress, Visio, MS FrontPage, basic HTML
AWARDS
-ARC Award—2007 Medco Drug Trend Report, Best Annual Report Cover Design
-IABC IRIS Award—2002 Medco Health Name Change, Creativity in Business
-Optima Design Award¬—1994 Marvel Annual Report, Best of Show
-Creativity Ninety-Four—1993 Marvel Annual Report, Art Direction
- Personal Interests
- Tennis, skiing, science fiction/fantasy, humor, writing, reading
- Education:
- M.S. Publishing, New York UniversityB.A. Psychology & English, Bucknell University
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