Magazine & eMedia Publishing Professional & Social Network
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Adam Kaplan
Male
Boca Raton, FL
United States - Share
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Florida Magazine Association
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Audience Development
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Adam Kaplan's Page
Profile Information
- Media Type:
- Publishing
- Media Realm:
- Consumer Media
- Home Region:
- South
- Past Companies & Brands
- National Law Journal, LINKS magazine, Circulation Specialists, World Publications, CQ, Southern Boating magazine.
- I'm Looking For:
- Friends, Networking, Jobs, Inspiration
- Professional Background: (Resume)
- Adam H. Kaplan
6799 Town Harbour Boulevard #2025
Boca Raton, FL 33433
561-504-1770
kaplanad@comcast.net
PROFESSIONAL HIGHLIGHTS:
Consumer marketing professional with expertise in direct mail, print production, planning, project management, response analysis, reporting, proofreading, and copy editing.
PROFESSIONAL EXPERIENCE:
Circulation Manager, Southern Boating & Yachting Publications, Ft. Lauderdale, FL 2006 - 2008
· Managed all circulation promotion and fulfillment activities for Southern Boating and Marine Business Journal magazines.
· Created and managed all schedules – production, fulfillment, tests.
· Wrote copy for bills, renewals (regular and donor), holiday promotions, price tests.
· Converted 10% of Southern Boating’s controlled circulation to paid.
· Increased circulation of Marine Business Journal by 11% by diversifying source mix.
· Initiated and updated all promotion response reports for senior management.
· Oversaw newsstand distribution and monitored draw/sales.
· Print order production.
Circulation Manager, Congressional Quarterly, Washington, DC 2005 - 2006
· Managed the planning, execution and analysis of circulation strategy and marketing plans for CQ WEEKLY and CQ TODAY magazines.
· Conduit between internal fulfillment, customer service, circulation sales and advertising sales teams.
· Updated weekly and monthly promotional response-tracking reports.
· Managed BPA Worldwide compliance, circulation statements and audits.
Circulation Director, NewsMax Media, West Palm Beach, FL 2004 - 2005
· Liaison with fulfillment house; established and maintained fulfillment schedule.
· Managed national single-copy distribution and sales.
· Coordinated e-mail marketing programs.
· Created monthly print order.
· Tracked all circulation promotional response.
· Wrote copy for e-mail promotions, house ads, insert cards, billing and renewal letters.
· Brought all circulation promotion offers into compliance with ABC rules and bylaws for initial audit.
Circulation Consultant, N Media Group, Naples, FL 2004
· Newsstand sales and distribution management.
· Supervised in-house fulfillment (QuickFill).
· Managed customer service.
· Generated reports for senior management.
Senior Promotion Manager, World Publications, Winter Park, FL 2001 - 2003
· Managed, maintained and implemented circulation promotional programs for Sport Diver, Waterski, Wakeboarding, Boating Life, Kiteboarding and Windsurfing magazines.
· Spearheaded direct mail initiatives including complete mail plans, projections, list selection, copywriting, print production, lettershop oversight, merge-purge and response analysis for annual mail volume of two million pieces.
· Insert card planning, testing and production.
· Handled cross-promotions and package insert efforts.
Circulation Director, Circulation Specialists, Westport, CT 1999 - 2001
· Developed subscription acquisition and retention marketing blueprints for Old House Interiors, World Championship Wrestling, DoubleTake and The Atlantic Monthly.
· Managed direct mail, gifts, bills, renewals and donor promotions.
· Newsstand marketing and distribution management.
· Generated print orders.
· Maintained and updated circulation model.
· Supervised, hired and trained support staff.
EDUCATION:
Bachelor of Business Administration, Management, Pace University, Pleasantville, NY
- Personal Interests
- Travel, dining out, movies, music, dogs, politics.
- Education:
- BBA - Management
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Comment Wall (7 comments)
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Good to hear from you....things at Fulco are just hopping along. Have to say I love it.
Circ pros...that could be fun as well...not tied to only one pub i'd imagine and perhaps you get to try some cool things that you've always wanted to do.
Don't be a stranger!