Responsible for the daily management of a business-to-business publication for life and health insurance agents.
- Assign, edit, and manage all content for one national and 11 regional print editions; one monthly e-newsletter; a national Web site (including podcasts and blogs); and editorial for special advertising supplements.
- Network and maintain relationships with industry contacts and potential contributors
- Lay out 12 print editions and work closely with design team to ensure appropriate and compelling design of special sections and front pages
- Conduct and analyze proprietary research on highly technical insurance subject matter
Assisted the managing editor at an 11,000-circulation national b-to-b print publication for insurance industry managers and executives.
- Developed and wrote feature pieces on technical and timely insurance topics
- Coordinated submission topics for frequent contributors.
Agent Media
Clearwater, FL
June 2005-April 2006
Advertising copywriter
Wrote b-to-b advertising copy for insurance companies and wholesalers seeking to recruit life and health insurance agents.
- Responsible for direct mail pieces, email advertisements, and magazine ads.
- Developed in-house stylebook for advertising and editorial use.
- Copy edited ad and promotional material.
- Worked closely with art department to ensure effective and compelling ad design.
Bradenton Herald
Bradenton, FL
July 2004-June 2005
Copy editor
- Copy edited and wrote headlines for news stories, features, and briefs on a variety of topics for a 50,000-circulation daily newspaper, then owned by Knight Ridder.
- Designed front pages and local and business sections.
- Selected wire news and feature stories and photographs to run in the publication.
- Created and maintained an in-house image database to standardize and streamline image selection and placement.
- Reported news stories, features, and briefs for two publications in a weekly community newspaper chain owned by Media General.
- Designed one of two publications.
- Performed copy and line editing duties.
Education:
Northwestern University, 1998-2002, B.S. in journalism, history minor
Relationship Status:
Not Provided
Comment Wall (6 comments)
You need to be a member of FOLIO: mediaPRO to add comments!
About ads on right-side pages: I recall when I was in school, back in the late 1970s-early 1980s, someone told me that the upper right corner was a high-visibility spot and there was some kind of physiological eyeball-measuring research that proved readers look there first. I believe the practice also has something to do with most people being right-handed as well. Over the years I've worked with many designers who put ads on the right.
Hi Christina,
Thanks! I'm glad to hear that you got something out of my presentation.
Hope to see you at the Folio:Show or at next year's ASBPE convention.
Yes, but just for Friday's sessions. I just got back from the ASBPE conference in Kansas City loaded with great tips, so I'm looking forward to another industry convention.
FOLIO:mediaPRO has been around for several weeks. And the FMA Group was established just the other day. So, yes, everything here is fresh & shiny. It would be nice if, over time, Southeast magazine-makers got to know one another better. There's upside for all of us (even a regional newbie, such as myself).
Commercial Use Limitations: Use of any content features (blogs, forums, messaging, etc) for direct self-promotion, spamming, etc. will result in account termination. Profiles are for individuals only at this time, not companies. Profile headshots should not include company logos. Publishing/Media companies (non vendors) may create groups for their employees. Vendors see this post for more information.
Comment Wall (6 comments)
You need to be a member of FOLIO: mediaPRO to add comments!
Join this network
Thanks! I'm glad to hear that you got something out of my presentation.
Hope to see you at the Folio:Show or at next year's ASBPE convention.