Magazine & eMedia Publishing Professional & Social Network
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Terrichele B.
Female
New York, NY
United States - Share
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Online Publishing Business Strategy
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Terrichele B's Page
Profile Information
- Company:
- Steps Magazine
- Media Type:
- Publishing
- Media Realm:
- Consumer Media
- Past Companies & Brands
- PRIMEDIA Business Magazines & Media Inc.
TimeWarner
Stitch Magazine
- I'm Looking For:
- Friends, Networking, Business Partners, Jobs, Inspiration
- Professional Background: (Resume)
- PRODUCTION & MARKETING
Production and communications professional with strong record of contribution in publishing, advertising, marketing, editorial and production. Proven ability to coordinator and manage editorial, marketing and print production in a deadline-driven environment. Demonstrates initiative and innovative thinking to establish and execute projects.
PROFESSIONAL STRENGTHS
* Magazine Production * Vendor Management * Creative Development * Copywriting * Editing * Account Management * Project Management * Budget Management * Public Relations * Grassroots Marketing * Sponsorship Management * Campaign Management * Strategic Marketing Planning * Event Management * Market Research
PROFESSIONAL EXPERIENCE
Carver Bancorp, Inc., New York, NY 2006 – 2007
A financial institution.
MARKETING MANAGER
Recruited to direct marketing strategy, tactics and executions and manage product launches, grand openings, merchandising planning and media placement for a company with $755 million in assets and a $1 million marketing budget.
Key Achievements
* Managed projects from conception to print production.
* Achieved 95% of department goals within first 6 months.
* Slashed departments operating cost by eliminating middleman.
* Launched Carver News (newsletter) and oversaw concept and design (distributed to 35,000 customers).
* Influential in recommending public relation opportunities to CEO; interviews, press conference.
* Successfully launched Carver & Merrill Lynch phase 2 event, resulting in 4 new clients.
* Retained $145,000 in yearly radio buys for $50,000; obtaining 180 spots a month for a year.
* Spearheaded development of Internet banking channel to increase deposits by 60%.
Cambridge University Press, New York, NY 2005 – 2005
The world’s oldest printer and academic publisher.
CONTENT MANAGEMENT/ASSOCIATE MANUFACTURING COORDINATOR
Responsible for archiving cover/body files for production editors. Troubleshooted and problem-solved file errors. Managed production of reprint books and trafficked materials domestically and internationally. Estimated materials for printing and duplication. Prepared and proofread copyright pages.
Primedia Business Magazines & Media, Stamford, CT 2003 – 2003
A mass media corporation, now Penton Media.
PRODUCTION COORDINATOR
Managed the production and assisted with editorial of Ward’s Dealer Business, Association Meetings, Religious Conference Manager and other publications. Earned solid reputation for completing magazine production 90% of time before deadline. Oversaw the production schedule. Processed at least 40 insertion orders monthly. Developed form breaks and calculated ad ratios.
J. Curtis & Company, New York, NY 2000 – 2001
A multicultural advertising and event management agency.
ACCOUNT EXECUTIVE/PRODUCTION MANAGER
Recruited to oversee existing accounts and production of files. Wrote copy and press releases for campaigns. Developed media plans and placed media with radio stations, publications and Out- of-Home. Assisted creative director in the design and prepared mechanicals for newspaper ads and collateral materials for PSE&G, Saturn and the Thurgood Marshall Scholarship Fund.
Key Achievements
* Managed a successful print and radio campaign for the NJ Cessation direct mail campaign to 200,000 physicians.
* Responsible for event management, directing 10 event staffers.
Holsted Marketing, Inc., New York, NY 1999 – 2000
A direct marketing services firm.
MARKETING PRODUCTION COORDINATOR
Managed the back-end for over 30 direct mail programs, such as brochures, buck slips and letters, including copyediting, preparing print files and fulfillment.
JCPenney Company, Inc., Plano, TX 1995 – 1999
The headquarters of one of America's largest department store, catalog, and e-commerce retailers.
TRAFFIC COORDINATOR/ADVERTISING ASSISTANT
Promoted to home office communications department from JCPenney Life Insurance, a subsidiary. Liaison for visual communications and merchandising. Assisted creative teams in all facets of creative development. Trafficked 100 run of press ads, layouts and photography for mailers, tabs and brochures. Selected to train new creative assistants for department.
FREELANCE POSITIONS
Stitch, New York, NY 2002 – Present
A luxury lifestyle publication.
EDITOR/PRODUCTION MANAGER/WRITER/(FORMER ASSOCIATE PUBLISHER)
Involved in all aspects of publishing process from conception, editorial, production, publicity, fact-checking and marketing. Revamped messaging of media kit and sales letter. Edited articles and added stronger headlines.
Key Achievements
* Moved printing overseas to reduce cost by 30%.
* Developed production schedules to streamline process.
* Negotiated advertising spaces with companies.
Time Warner -- Teen People, Time For Kids, All You, SI For Kids & People en Espanol Magazines, New York, NY 2004 – 2004
The world's largest media conglomerate.
PROJECT COORDINATOR
Managed projects for 5 national publications. Conducted project facilitation meetings. Edited ad copy and collateral materials. Successful negotiated with vendors. Provided on-site management/quality control to ensure deadlines and budget requirements. Identified premiums i.e. People en Espanol baby products and Teen People Young Hollywood invite packaging. Assisted with successful launch of All You.
Impact, New York, NY 2001 – 2001
A urban radio, record and retail weekly publication (closed 2001). MARKETING/PRODUCTION CONSULTANT
Implemented procedures to improve production flow, increasing productivity. Spearheaded the art direction, production and marketing for 2,000 Impact media kits with the publisher.
COMPUTER EXPERIENCE
Microsoft Word Excel PowerPoint InDesign GoLive QuarkXPress Illustrator Photoshop Acrobat AutoCAD LexisNexis FileMaker Pro
EDUCATION University of Maryland – Communications
- Education:
- University of Maryland
- Relationship Status:
- Single
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Comment Wall (18 comments)
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Thanks for being my friend. I thought you might be interested in my group on LinkedIn. Please take a look.
Have a great day!
Best,
Melis
Nikki
Fx
Best of Life,
Nakeva
God Bless!
Thanks for the add.
I'm managing editor of Papierdoll magazine (www.papierdoll.net) and online fashion publication. When you get a chance, have a look at the site and tell me what you think. I'm always hungry for feedback.
Talk soon!
Thanks for the add. We are in the construction stages of a music business publication and we are in need of some help plus we would like to perhaps discuss a few matters as to the experience and accomplishments that you have is phenominal. Congratulations on your success. Please feel free to contact us at your convenience for more details and any assistance will be gratefully appreciated.. God Bless!
Rob Minix
www.minixmedia.com (live July 4th, 2008)
832.206.9804
1.800.436.9804
minixmedia@gmail.com
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