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John Azua's Page
Profile Information
- Title:
- Circulation Manger
- Media Type:
- Publishing
- Media Realm:
- Consumer Media, Business Media, Niche/Enthusiast
- Home Region:
- New England
- Past Companies & Brands
- Informa Healthcare
Crain Communications, Inc.
M. Shanken Communications, Inc.
Thomson Medical Economics, Inc.
BPA Worldwide
- I'm Looking For:
- Friends, Networking, Business Partners, Jobs, Inspiration
- Professional Background: (Resume)
- JOHN E. AZUA
93 Laurel Road, New City, NY 10956 H=(845) 638-8020 C=(917) 576-5937
j_azua@hotmail.com
EXPERIENCE
INFORMA HEALTHCARE – New York, NY January 2007 – September 2008
Head of Circulation
- Oversaw the overall controlled circulation responsibilities for BioTechniques, BioTechniques Digital Edition,
BioProcess International and BioProcess Asia-Pacific including additional products and services.
- Planned, scheduled and implemented circulation/marketing efforts to reach annual objectives.
- Work with sales representatives in providing PowerPoint presentations on our BPA demographics, products and
services for advertisers and advertiser agencies.
- Created a new channel of growth with BioTechniques Digital Edition in April 2007 by acquiring
10,000 “personal direct requestors” in the Asian-Pacific region. A monthly edition sent out via email.
- Prepared and monitored the annual circulation/marketing budget including costs of all circulation efforts,
postage, marketing vendors, fulfillment and auditing charges. Annual revenue budget for journals is $100k with
expenses of $1.8 million. Saved $42k in marketing costs the year-ending 2007 by establishing a
fixed-cost per order with vendors and using other avenues of qualifying/subscribing.
- Prepared monthly highlight report that includes activity, cost of new subscriber and/or re-qualified
subscriber and percentage of return that was distributed to the Publisher and Marketing Director.
- Responsible for preparing and filing BPA International Circulation Statements on two of the print
publications and overseeing the audits on each once a year.
CRAIN COMMUNICATIONS, INC. - New York, NY October 2005 - December 2006
Marketing Manager
- Responsible for overall direct marketing and distribution of weekly publication: Business Insurance.
- Developed integrated marketing strategies, tactics, plans and budgets. Provided reports on performance
of marketing initiatives/plans. Developed processes to assess success of marketing plans and
initiatives. Communicate and market goals and strategies to senior management. Managed
operational budget and meet revenue/operating income performance goals.
- Coordinated marketing and product development activities such as advertising
development/placement, brochure development and production, trade shows, internet and customer
development/retention. Drove all marketing communication, initiatives and ensure they support the
overall strategic vision. Prioritized products and promotion pipeline for a coordinated execution of
product plans. Lead launch planning and coordination of products and promotions.
- Collaborated with promotions team to drive customer retention/recapture strategies, channel strategies
and plans and promotional strategies and plans.
- Marketing efforts target current paid, non-paid and web subscribers, including new business.
- Marketing includes deailing with vendors and/or in-house resources on list purchases, creative
and letter shop.
- Accountable for a marketing budget plus operational expenses of department.
- Annual budgeted revenue for journal was $3.2 million with an expense of $2.0 million.
- Supervise one Circulation Coordinator in preparing weekly circulation counts for print orders.
M. SHANKEN COMMUNICATIONS, INC. - New York, NY September 2004 - October 2005
Circulation Manager
- Responsible for distribution and marketing for two print journals
Cigar Aficionado & Food Arts.
- Create and maintain direct mail, e-mail, and renewal models for both
journals.
- Prepare print order, billing and renewal efforts for both journals.
- Assist in preparing ABC & BPA Statements and providing audit materials for
annual audit.
- Reorder stock for single, gift and, corporate bills including invoices.
- Handle customer service inquiries via phone, mail & email.
THOMSON/MEDICAL ECONOMICS - Montvale, NJ July 1999 - December 2003
Circulation Manager
- Responsible for overall distribution and direct marketing, including web
subscriptions, for five print publications (Contemporary Ob/Gyn,
Contemporary Pediatrics, Contemporary Urology, Drug Topics and Journal of
the American Association of Physician Assistants).
- Prepare annual budget for all five print publications with a combined
revenue of $1.2 million and total expenses of $830k. Provide monthly
forecasts, which include re-classes and accruals.
- Select direct mail packages for paid and renewal efforts, including business
reply cards and re-qualification cover wraps to capture demographic
purposes.
- Provide copy for �subscribe to us� pages via email and purchase email
addresses for two e-magazines (Business & Health and Patient Care for the
Nurse Practitioner).
- Purchase outside lists from brokers and merge/purge against our file for
marketing purposes.
- Responsible for preparing and filling BPA International Circulation
Statements on four of the print publications and overseeing the audits on
each, once a year.
- Supervise one Associate Fulfillment Manager in preparing monthly
circulation counts for print orders.
BPA INTERNATIONAL New York, NY August 1994 - June 1999
Manager, Northeast Region (January 1998 � June 1999)
- Directly responsible for the overall operations of the Northeast Region
Auditing Department.
- Responsible for serving over 320 publisher members, applicants and
prospects and for interpretation and explanation of BPA International bylaws
and rules as they affect records and requirements.
- Prepare annual Northeast region audit budget ($1.3 million), quarterly
forecasts and monthly variance reports.
- Supervise directly 7 (Coordinators/Auditors) and indirectly 2 (Administrative
Assistants).
- Handle special assignments as designated by the Vice President and Senior
Vice President, Auditing.
Senior Auditor (July 1996 - December 1997)
- Appointed to sit on BPA International's Communication Committee.
- Selected to BPA International's Media Training Program in conducting
educational seminars to advertiser/advertiser agency members.
- Responsible for the training of new employees and informing management
of their progress.
- Maintain full responsibilities of Regional Service Coordinator-New Accounts
and Marketing Auditor.
Regional Coordinator - New Accounts (July 1995 - December 1997)
- Coordinate, manage all new accounts and assist new clients in developing
and improving market positions through our services while providing
customer service for publishers.
- Supervise and train Marketing Auditors to conduct applicant calls, mock
audits, initial audits and serve additional needs of new applicants.
- Provide senior management with monthly initial audit activity report and
rolling forecast for budgeting purposes while maintaining full responsibilities
of Marketing Auditor.
Marketing Auditor (August 1994 - June 1995)
- Conducts all types of circulation audits and special marketing audits as well
as special assignments as designated by the regional manager.
- Review audits findings with publisher and discusses how reported data is
used by advertisers for media selection use.
MIDWAY INDUSTRIAL ELECTRONICS, INC. Melville, NY July 1992 - June 1994
Regional Sales Coordinator
- Manage three geographical territories (Central & South America, Middle East
and Africa) with over thirty international accounts and an annualized sales
budget in excess of $1.3 million.
- Coordinate, formulate and implement marketing strategies through
international sales calls.
EDUCATION
Bachelor of Arts in Business Administration May 1992
USF - Saint Leo University Saint Leo, FL
Associate in Applied Science May 1989
Nassau Community College Garden City, NY
SKILLS
- Bi-lingual: Speak and read Spanish.
- Knowledgeable of conference/seminar and publishing marketing.
- Experience in marketing information based products and services.
- Experienced in developing and implementing integrated B2B marketing initiatives in a corporate
environment.
- Able to communicate (written/verbal) persuasively and tactfully with all levels of management,
co-workers and customers. Have effective presentation and negotiation skills.
- Knowledgeable of technology including Excel, Word, PowerPoint, Internet and online services.
Certifications
- Personal Trainer certifications from the National Academy of
Sports Medicine (NASM) & Aerobic & Fitness Association of America (AFAA), both
issued in June 2004.
- Personal Trainer at New York Sports Club West Nyack, NY
September 2003 to present
- Personal Interests
- Personal Training at New York Sports Club
Physical Fitness
Playing Percussions (Drums, bongos and djembe)
Skiing
Mountain Biking
Softball
- Education:
- Bachelor of Arts
- My LinkedIn
- Relationship Status:
- Married
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