Magazine & eMedia Publishing Professional & Social Network
Kristi Chezum Dougherty's Page
Profile Information
- Title:
- Subscription & Merchandise Director
- Company:
- APG Media - Apprise, LLC
- Company Website:
- http://www.apg-media.com
- Media Type:
- Publishing
- Media Realm:
- Consumer Media, Niche/Enthusiast
- Home Region:
- Pacific States
- Past Companies & Brands
- Neodata
Imagine Media (Future US)
Werner Publications
Fancy (BowTie, Inc.)
- I'm Looking For:
- Friends, Networking, Jobs
- Professional Background: (Resume)
- QUALIFICATIONS
Complete understanding of subscription marketing for paid publications: basic label fulfillment and its reporting; retention management and planning; development of successful direct mail, insert card, gift and Internet campaigns, along with additional marketing channels such as sponsored sales; executive-level long-term planning, budget administration, ABC auditing, circulation strategies; and the ensuing staff communications and management to carry out department and publisher policies and plans. Familiar with Kable (Neodata), Stark, CDS and ESP fulfillment reports.
EDUCATION
1986-91 BA, History, Colorado State University, Ft. Collins, CO
1997-2000 Neodata Classes: Circulation Analysis, Fulfillment Basics,
Financial Analysis, NCORE, Business of Gift
1999 Brown Printing Production Executive Tutorial
1998-2008 CircDay LA
2003-04 Annual ABC Seminar
2003 Management Training 10-Week Seminar
2007-08 Circ Management Show
RECOGNITION
1997 Neodata, Employee of Quarter (first quarter of hire)
1997 Neodata, Outstanding Achievement for Chairmanship of Community Involvement Team
2003 BowTie, Outstanding Achievement for work on subscription
websites
2004 BowTie, Outstanding Customer Service for file clean-up and set
up of procedures on newly acquired Dogs In Review magazine
2005 BowTie, Special Achievement Award for leading 16 title CDS
conversion
2007 Panel Speaker on Fulfillment Conversions at WPA Seminar
2007 Featured in Oct 2007 CM Magazine article "Leading Edge
Fulfillment"
2008 Speaker at CircMan Expo "B-to-C Conversions"
EMPLOYMENT
1997-98 Neodata (aka Centrobe, EDS or Kable), Louisville, Colorado
Marketing Assistant (Jan-Dec 97)
Training Specialist (Dec 97-June 98)
1998-2000 Future Network USA (formerly Imagine Media), San Francisco
Fulfillment Coordinator (June 98-June 99)
Billing & Renewal Manager (June 99-Aug 00)
2000-02 Werner Publishing, Los Angeles
Circulation Manager (Aug00-Feb02)
2002-06 BowTie, Inc. (formerly Fancy Publications), Mission Viejo, CA
Circulation Manager (Feb02-Dec04)
Senior Circulation Manager (Jan05-Mar06)
Mar06- APG Media, Orange, CA
Subscription & Merchandise Director
2005 Elected VP, Membership for WFMA 2006 Board (www.wfma.org)
2007 Elected Recording Secretary for WFMA 2008 Board
- Personal Interests
- Reading - anything I can get my hands on!
Gardening
Movies
Travel
Running (half marathons and shorter)
- Education:
- BA, History, Colorado State University
- My LinkedIn
- Relationship Status:
- Married
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