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Bob Dixon's Page
Profile Information
- Title:
- Freelance journalist, editor, marketing communications specialist
- Company:
- Successful Media
- Media Type:
- Publishing, eMedia, Newspaper
- Media Realm:
- Business Media, Associations, City & Regional
- Home Region:
- Pacific States
- I'm Looking For:
- Friends, Networking, Business Partners, Jobs, Inspiration
- Professional Background: (Resume)
- SUMMARY
Editor and content manager with substantial experience in publishing, marketing communications, editing, business-to-business, Internet marketing, e-commerce and print media. Accustomed to P&L responsibility, experienced with startups, redesigns, mergers, turnarounds.
PROFESSIONAL EXPERIENCE
Editor
The Business Press
May 2003 – Sept. 2008
Riverside, CA
Edit weekly business-to-business newspaper and related Web site, annual publications including the Book of Lists, Inland Empire Guide by City and Market Facts Guide. Untitled Assistant Business Editor for The Press-Enterprise, a 200,000-circulation, 7-day daily newspaper with print and Web operations. Managed web redesign including online access to publications and databases, addition of blogs, video, audio and Podcasts. Develop content for annual events including economic forecasts and awards programs. Manage full-time and freelance reporters, writers, web producers, researchers, page designers, artists, photographers and editorial assistants. Matrix management of shared resources in editorial, marketing, graphics, page layout, prepress, printing and web production. Publication earns several editorial awards from the Society of Professional Journalists annually.
Assistant Editor
Mergers & Acquisitions Advisor
Feb. 2000 – March 2003
Los Angeles, CA
Edit monthly print and online newsletters and content for related Web site and conferences; manage e-mail newsletter program. Managed creation of industry awards program. Assisted with marketing, content, presentations, scripts for industry conferences.
Marketing Consultant/Freelance Writer
Successful Media
Jan. 2000 – June 2003
Develop and write articles, web content, white papers, press releases and marketing materials for several clients. Managed content redevelopment for relaunch of Deloitte Consulting web site. Worked on business and marketing plans and materials for a variety of clients. Freelance contributor to Buyside Magazine, Small Times, Criminal Defense Weekly, Publish! Magazine, Success Newsletter and many others. Edit books for Federal Point Publishing and Waterview Press.
Director of Marketing Communications
Home Account Holdings Inc. / First Data Corp.
Feb. 1998 - Nov. 1999
Los Angeles, CA
Managed public relations, advertising, web site, sales collateral, events and internal communications for vendor of Internet-enabled financial services to banks, card issuers, brokerage firms and other Internet-based financial service providers. Managed public relations and advertising agency relationships, trade show/event operations and developed presentations and speeches.
* Directed creation of external and internal web sites
* Ran a public relations effort that resulted in more than 200 press mentions in one year
* Drove corporate identity project following merger from naming/branding effort through launch of web site and completion of print and presentation collateral materials
* Managed internal and external merger-related communications
* Wrote and ghosted articles for industry publications and booklet for trade group
Business Editor
Middlesex News / Community Newspaper Co.
1994 - 1998
Framingham (Boston), MA
Ran business news operations and sections including business, real estate, technology, Internet and employment for chain of four daily and 100+ weekly newspapers.
* Created internal service for distribution of business-related content for newspaper chain
* Edited business/finance/real estate/employment content for web site
* Managed and expanded Internet news section
* Revamped and expanded business sections of award-winning daily newspaper
Publisher / Turnaround Specialist
New England Business magazine
1990 - 1992
Boston, MA
Managed turnaround situation with full P&L responsibility, reporting to company owners.
* Developed new revenue streams, including special events, merchandising and reprint programs. Implemented free-to-paid circulation conversion
* Reduced annualized operating expenses by more than $1 million (approx. 33%) Created profitable "Businessperson of the Year" event to build visibility, attract advertisers
* Repositioned magazine to focus on new markets during business recession
Director of Publications / Editor
Wire Association International Inc.
1986-1989
Guilford, CT
* Full P&L responsibility in for-profit publishing subsidiary of international engineering organization
* Created association's first sales and marketing department
* Managed revision in series of engineering/manufacturing manuals
Founding President and Publisher
Alaska Business Publishing Co.
1984-1986
Anchorage, AK
* Wrote business plan, identified investors, obtained financing and launched successful business magazine. Company is still operating and profitable
* Full P&L responsibility, reporting directly to board of directors
* Created and launched the first ranking of Alaska's top businesses
- Personal Interests
- reading, writing, cooking, finance, investing, technology
- Other Web Profile or Personal Web Site
- http://www.rfdixon.com
- My LinkedIn
- Relationship Status:
- Married
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