Magazine & eMedia Publishing Professional & Social Network
Howard Rauch's Page
Profile Information
- Title:
- President
- Company:
- Editorial Solutions, Inc.
- Company Website:
- http://www.editsol.com
- Media Type:
- Publishing
- Media Realm:
- Business Media, Associations
- Home Region:
- Mid Atlantic
- I'm Looking For:
- Networking
- Professional Background: (Resume)
- Launched Editorial Solutions in 1989 to provide consulting services to business magazine publishers. To date have worked with 38 clients. Before starting ES, I spent 21 years with a 20-magazine multi-publisher, the last 13 as VP/Editorial Director. During that period, I developed one of the most extensive in-house training programs around -- at one point involving 44 workshops per year for various editorial levels. Was a regular Folio speaker for several years. Ran the first in a series of workshops on editorial performance measurement, which is a consulting specialty along with competitive analysis studies. 2002 recipient of ASBPE's Lifetime Achievement Award. Have judged several industry editorial excellence competitions including Neal finalist and ASBPE debut issue and headline writing categories. Also judge contest entries for three clients. Contributed articles to Folio on editorial performance, complaint handling and personnel management.
- Personal Interests
- Five grandchildren and internet chess.
- Education:
- MBA -- NYU Graduate School of Business Administration
- Other Web Profile or Personal Web Site
- http://www.linkedin.com
- Relationship Status:
- Married
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Comment Wall (4 comments)
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Thanks
The FOLIO: Team
I agree with many of your comments on print vs. web. I talk to many who are too slow to add online to their portfolio, but much of what is online is not very good. I've enjoyed reading Paul Conley's blog about the subject (he's a member here too), but the issues of editorial management and competitive analysis are rarely discussed and probably not well understood yet.
Big difference is the mindset of the monthly magazine editor vs. the mindset required for daily (or higher frequency) reporting online. Your "Part II" could be very valuable. From my observations, companies spend very little on training editors or salespeople these days.
I'm mostly retired; I do a little consulting and advisory board work, mostly in b-to-b, but also some not-for-profit. My wife and I now spend our summers in Chicago (leaving this Saturday, in fact), where her family is from.
I see Angelo, Karen, and some of the other SVI crowd from time to time -- many of them are now working with Angelo in his trade show business -- and also others from the b-to-b world (like Ty Bobit) through ABM and other organizations.
Let's spend more time catching up after we get settled in Chicago next week or so -- right now my to-do list grows and my time shrinks.
All the best,
Doug